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· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780415457637
· 쪽수 : 144쪽
· 출판일 : 2011-05-04
목차
1. Sport Management and Sport Business: Two Sides of the Same Coin? Hans Westerbeek 2. Sport and the Media in the UK: The Long Revolution? Raymond Boyle 3. The IPL: India’s Foray into World Sports Business Shakya Mitra 4. Japanese Post-Industrial Management: The Cases of Asics and Mizuno Koji Kobayashi, John M. Amis, Richard Unwin and Richard Southall 5. Sport Business and Social Capital:A Contradiction in Terms? Ramon Spaaij and Hans Westerbeek 6. Sport-for-development: Going Beyond the Boundary? Fred Coalter 7. Community Sports Development for Socially Deprived Groups:A Wider Role for the Commercial Sports Sector? A Look at the Flemish Situation Marc Theeboom, Reinhard Haudenhuyse and Paul De Knop 8. Commercial Sport and Local Communities:A Market Niche for Social Sport Business? Hans Westerbeek