Strategic Sport Marketing (Paperback, 5)

Part I: Introduction? 1????????? Introduction to Sport Marketing? Part II: Identification of Sport Marketing Opportunities? 2????????? The Strategic Sport-Marketing Planning Process 3????????? Sport Consumers 4????????? Sport Market Research and Strategy? Part III: Strategy Determination? 5????????? Sport Brands and Products 6????????? Sport and Pricing Strategies 7????????? The Sport Place 8????????? Sport and Media Distribution 9????????? Sport Promotion 10??????? Sport Services: Service Quality and Satisfaction 11??????? Sport Sponsorship? Part IV: Measuring and Managing Sport Marketing Strategy? 12??????? Implementation, Ethics and Future Trends in Sport Marketing