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· 분류 : 외국도서 > 건강/스포츠 > 스포츠/레크레이션 > 스포츠 일반
· ISBN : 9781138658615
· 쪽수 : 324쪽
· 출판일 : 2016-10-28
목차
1. Introduction to Sport Facility and Major Event Management
2. Key Success Factors of Operating Sport Facilities and Running Sport Events
3. Feasibility Analysis and Market Research for Planning New Sport Facilities and Events
4. New Sport Facility Development: Planning, Design and Construction
5. New Sport Facility Development: Preparing the Facility Management Infrastructure
6. New Sport Facility Operations: Attracting Events
7. New Sport Facility Operations: Planning the Event Management Infrastructure
8. Attracting Customers: Marketing Sport Facilities and Events
9. Running the Sport Event: Event Operations
10. Destination Marketing, Image, and Branding through Major Sport Events
11. Performance Management: Evaluating Operations
12. Performance Management: Legacy and Measuring Impact
