Building the Athlete Brand : A Practical Handbook (Hardcover)

1. The Evolution of Athlete Branding 2. Decoding the Athlete Brand 3. Strategic Foundations for Athlete Brands 4. Preparing to Set Up an Athlete Brand Business 5. Brand Analysis and Assessment 6. Establishing Goals and Objectives 7. Crafting the Strategic Game Plan 8. Developing the Tactical Playbook 9. Measuring Success and Improvement 10. Expanding Reach and Global Positioning 11. Digital Transformation and New Opportunities 12. Intellectual Property and Brand Protection 13. Athlete Influence and Social Impact 14. The Future of Athlete Branding Appendix Index