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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780415542814
· 쪽수 : 268쪽
· 출판일 : 2012-02-23
목차
Preface. Part 1: Motivation and Need Recognition 1.Interpretive Consumer Research: Uncovering the ‘Whys’ Underlying Tourist Behavior 2.Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation Part 2: Perception and Information Processing 3.Tourism Destination Image Formation 4. Tourist Information Search Part 3: Evaluation of Alternatives and Choice 5.Decision Strategies in Tourism Evaluation 6. Planning and Exploratory Buying Behavior Part 4: The Tourism Experience 7. Understanding Tourist Experience though Mindfulness Theory8.Unlocking the Shared Experience: Challenges of Consumer Experience Research Part 5: Post-Choice Processes 9.Processes and Performances of Tourist (Dis)Satisfaction 10.Service Failure, Tourist Complaints and Service Recovery 11.What Determines Tourist Loyalty? In Search of a Theoretical Explanation Part 6: Individual Determinants of Tourist Behavior 12.Tourism Segmentation by Consumer-Based Variables13.Emotions and Affective States in Tourism BehaviourPart 7: Environmental Determinants of Tourist Behavior 14.E-tourist Behavior: The Influence of IT on Consumers15.The Role of Media Products on Consumer Behaviour in Tourism 16.Cross-Cultural Differences in Tourist Behavior