책 이미지
eBook 미리보기
책 정보
· 제목 : The Quest for Global Dominance: Transforming Global Presence Into Global Competitive Advantage (Hardcover, 2)
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470194409
· 쪽수 : 320쪽
· 출판일 : 2008-03-01
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470194409
· 쪽수 : 320쪽
· 출판일 : 2008-03-01
목차
Foreword ix
Jeffrey E. Garten
Preface xiii
Acknowledgments xix
1. Rising Up to the Global Challenge 1
2. Building Global Presence 25
3. Lessons from the Globalization of Wal-Mart 57
4. Exploiting Global Presence 79
5. Cultivating a Global Mindset 115
6. Building a Global Knowledge Machine 153
7. Dynamics of Global Business Teams 189
8. Globalizing the Young Venture 217
9. Leveraging China and India for Global Dominance 237
Notes 267
The Authors 279
Index 281
