![[eBook Code] A Genie's Wisdom](./img_thumb/9780470256220.jpg)
책 이미지
![[eBook Code] A Genie's Wisdom](/img_thumb/9780470256220.jpg)
책 정보
· 제목 : [eBook Code] A Genie's Wisdom (eBook Code, 1st) (A Fable of How a CEO Learned to Be a Marketing Genius)
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780470256220
· 쪽수 : 120쪽
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780470256220
· 쪽수 : 120쪽
목차
The Story Behind the Fable.
Chapter 1. The Arrival.
Chapter 2. What Is the Essence of Marketing?
Chapter 3. What's Branding All About?
Chapter 4. What Should Be My Product Strategy?
Chapter 5. How Do I Get My Pricing Right?
Chapter 6. Are There Limits to Growth?
Chapter 7. What Is Good Research?
Chapter 8. How Do I Evaluate Advertising?
Chapter 9. How Do I Pick the Right Medium?
Chapter 10. How Important Are Logos?
Chapter 11. What Mistakes Are Made Most Often?
Epilogue.
