How to Become CEO: The Rules for Rising to the Top of Any Organization (Hardcover)

Introduction

I. Always Take the Job That Offers the Most Money
II. Avoid Staff Jobs, Seek Line Jobs
III. Don't Expect the Personnel Department to Plan YHour Career
IV. Get and Keep Customers
V. Keep Physically Fit
VI. Do Something Hard and Lonely
VII. Never Write a Nasty Memo
VIII. Think for One Hour Every Day
IX. Keep and Use a Special "Idea Notebook"
X. Don't Have a Drink with the Gang
XI. Don't Smoke
XII. Skip All Office Parties
XIII. Friday is "How Ya' Doin'?" Day
XIV. Make Allies of Your Peers' Subordinates
XV. Know Everybody by Their First Name
XVI. Organize "One-Line Good-job" Tours
XVII. Make One More Call
XVIII. Arrive Forty-five Minutes Early and Leave Fifteen Minutes Late
XIX. Don't Take Word Home from the Office
XX. Earn Your "Invitation credentials"
XXI. Avoid Superiors When You Travel
XXII. Eat in YOur Hotel Room
XXIII. Work, Don't Read Paperbacks, on the Airplane
XXIV. Keep a "People File"
XXV. Send Handwritten Notes
XXVI. Don't Get Buddy-Buddy with Your Superiors
XXVII. Don't Hide an Elephant
XXVIII. Be Visible: Practice WACADAD
XXIX. Always Take Vacation
XXX. Always Say "Yes" to a Senior Excutive Request
XXXI. Nerver Suprise Your Boss
XXXII. Make Your Boss Look Good, and Your Boss's Boss Look Better
XXXIII. Never Let a Good Boss Make a Mistake
XXXIV. Go to the Library One Day a Month
XXXV. Add One Big New Thing to Your Life Each Year
XXXVI. Study These Books
XXXVII. "Dress for a Dance"
XXXVIII. Overinvest in People
XXXIX. Overpay Your People
XL. "Stop, Look, and Listen"
XLI. Be a Flag-Waving Company Patriot
XLII. Find and Fill the "DAta Graps"
XLIII. Homework, Homework, Homework
XLIV. Never Panic... Or Lose Your Temper
XLV. Learn to Speak and Write in Plain English
XLVI. Treat All People as Special
XLVII. Be a Credit Maker, Not a Credit Taker
XLVIII. Give Informal Surprise Bonuses
XLIX. Please, Be Polite with Everyone
L. Ten Things to Say That Make People Feel Good
LI. The Glory and the Glamour Come after the Gruntwork
LII. Tinker, Tailor, Try
LIII. Haste Makes Waste
LIV. Pour the Coals to a Good Thing
LV. Put the Importance on the Bright Idea, Not the Source of the Idea
LVI. Stay Out of Office Politics
LVII. Look Sharp and Be Sharp
LVIII. Emulate, Study, and Cherish the Great Boss
LIX. Don't Go Over Budget
LX. Never Underestimate an Opponent
LXI. Assassinate the Character Assassin with a Single Phrase
LXII. Become a Member of the "shouldn't Have Club"
LXIII. The Concept Doesn't Have to Be Perfect, but the Excution of It Does
LXIV. Record and Collect Your Mistake with Care and Pride
LXV. Live for Today; Plan for Tomorrow; Forget about Yesterday
LXVI. Have Fun, Laugh
LXVII. Treat Your Family as Your Number One Client
LXVIII. No Goals, No Glory
LXIX. Always Remember Your Subordinates' Spouses
LXX. See the Job Through the Salespeople's Eyes
LXXI. Be a Very Tough "Heller Seller"
LXXII. Don't Be an Empire Builder
LXXIII. Push Products, Not Paper
LXXIV. To Teach Is to Learn and to Lead
LXXV. Do Not Get Discouraged by the Idea Lillers

Epilogue