책 이미지

eBook 미리보기
책 정보
· 제목 : Customer Relationship Management in Electronic Markets (Paperback) 
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780789019455
· 쪽수 : 130쪽
· 출판일 : 2004-04-27
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780789019455
· 쪽수 : 130쪽
· 출판일 : 2004-04-27
목차
- Preface
- Customer Relationship Management in Electronic Markets
- Building Consumer Relationships Electronically
- The Survival of Internet-Based B2B Exchanges: The Critical Role of Relationships
- Business Buyer Relationship Management Through Seamless Internet Integration
- Emergent Internet Technology Applications for Relationship Marketing: A Customer-Centered View
- Index
- Reference Notes Included
추천도서
분야의 베스트셀러 >