Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits (Paperback, Revised)

How Customer Lifetime Value Is Changing How Business Is Managed (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) CLV: The Databased Approach (V. Kumar) Approaches to the Measurement and Management of Customer Value (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges (Katherine N. Lemon and Tanya Mark) Customer Divestment (Vikas Mittal and Matthew Sarkees) Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R. Lehmann) The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and Scott A. Young) The Future of Managing Customers as Assets (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Index Reference Notes Included