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· 제목 : The Future of Relationship Marketing (Hardcover)
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780789031617
· 쪽수 : 138쪽
· 출판일 : 2006-06-08
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780789031617
· 쪽수 : 138쪽
· 출판일 : 2006-06-08
목차
- Preface
- The Future of Relationship Marketing (Adrian Palmer and David Bejou)
- Relationship Marketing: The Challenge of Dialogical Interaction (Richard J. Varey and David Ballantyne)
- Trust, Satisfaction and Loyalty in Customer Relationship Management: An Application of Justice Theory (Lyle R. Wetsch)
- Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain (Herbert Woratschek and Chris Horbel)
- The 4Ps of Relational Marketing, Perspectives, Perceptions and Paradigms: Learnings from Organizational Theory and the Strategy Literature (Jaqueline Pels and Michael Saren)
- An Exploratory Analysis of CRM Implementation Models (Stephan C. Henneberg)
- Developing Buyer-Seller Relationships Through Face to Face Negotiations (Tracy G. Harwood)
- Index
- Reference Notes Included
