Future of Tourism Marketing (Hardcover, 1)

Preface: Future of Tourism Marketing Seongseop (Sam) Kim and Dan Wang 1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model Somang Min, Kevin Kam Fung So and Miyoung Jeong 2. Marketing robot services in hospitality and tourism: the role of anthropomorphism Jamie Murphy, Ulrike Gretzel and Juho Pesonen 3. Classifying technological innovation attributes for hotels: an application of the Kano model Chun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu 4. The view from above: the relevance of shared aerial drone videos for destination marketing Uglje?a Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vuji?i? 5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, Australia Bob Mckercher, Anne Hardy and Jagannath Aryal 6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services Jinsoo Hwang, Sun-Bai Cho and Woohyoung Kim 7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination Carlos Flavian, Sergio Ibanez-Sanchez and Carlos Orus 8. Tourists as Mobile Gamers: Gamification for Tourism Marketing Feifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang