책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781032008387
· 쪽수 : 128쪽
· 출판일 : 2023-09-25
목차
Preface: Future of Tourism Marketing
Seongseop (Sam) Kim and Dan Wang
1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model
Somang Min, Kevin Kam Fung So and Miyoung Jeong
2. Marketing robot services in hospitality and tourism: the role of anthropomorphism
Jamie Murphy, Ulrike Gretzel and Juho Pesonen
3. Classifying technological innovation attributes for hotels: an application of the Kano model
Chun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu
4. The view from above: the relevance of shared aerial drone videos for destination marketing
Uglje?a Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vuji?i?
5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, Australia
Bob Mckercher, Anne Hardy and Jagannath Aryal
6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services
Jinsoo Hwang, Sun-Bai Cho and Woohyoung Kim
7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination
Carlos Flavian, Sergio Ibanez-Sanchez and Carlos Orus
8. Tourists as Mobile Gamers: Gamification for Tourism Marketing
Feifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang
