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· 분류 : 외국도서 > 경제경영 > 신규사업
· ISBN : 9781119838326
· 쪽수 : 256쪽
· 출판일 : 2022-02-02
목차
Preface and Acknowledgements
Section 1 – Strategic Ambition
Chapter 1: Innovation Advantage
Beating the Odds
Strategic Ambition
Innovation Disciplines
Ambidextrous Organization
Explore Leadership
Explorer not Entrepreneur
Chapter Summary
Chapter 2: Corporate Explorers in Action
Explorer’s insight
Purpose Driven
Investor Support
Manage Uncertainty
Chapter Summary
Chapter 3: Strategic Ambition
Emotion, Logic, Aspiration
License to Explore
Social Movement
Hunting Zones
Manifesto
Chapter Summary
Section 2 – Innovation Disciplines
Chapter 4: Ideation: generating ideas for new ventures
Idea Addiction
Solution Trap
Customer Discovery
High-value Customer Problems
Idea Generation
Chapter Summary
Chapter 5: Incubate – how Corporate Explorers learn through experimentation
Business Experiments
What needs to be true? (Hypothesis)
Run Experiments (Test)
Make sense of your results (Learn)
Run a new experiment (Iterate)
Follow the evidence (Decide)
Chapter Summary
Chapter 6: Scale – assembling the assets to build a new venture
Combining Assets
Customers, Capabilities, Capacity
Scaling Paths
Trigger Points
Chapter Summary
Section 3 – Ambidextrous Organization
Chapter 7: Explore Organization
Structure Options
Focused
Bottom Up
Top Down
Structure Decision
Chapter Summary
Chapter 8: Explore Business System
Integration Teams
Sales Team Integration
Corporate Functions
Resource Allocation
Feedforward Management System
Executive Attention
Chapter Summary
Chapter 9: Risk and Reward for the Corporate Explorer
Motivation puzzle
Venture Model
Shadow Stock
Long Term Incentives
Personal Risk
Corporate Explorers motivation
Chapter Summary
Section 4 – Explore Leadership
Chapter 10: Silent Killers of Exploration
Core Business System
Preserve Professional Identity
Avoid Risk
Optimize for short-term
Maximize Comfort
Hope?
Chapter Summary
Chapter 11: The Double Helix: How Corporate Explorers lead Innovation and Change
Future Organization
Storytellers
Social Network Leader
Insider or Outsider
Reputation manager
Chapter Summary
Chapter 12: Readiness to Act: leadership and scaling a new venture
Competing Commitments
Both/And Leadership
Productive tension
The Mirror
Courage
Passion
Chapter Summary
Appendix: Corporate Explorer Framework
Figures and Tables
Notes
About the Authors
Index
