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· 제목 : New Venture Management : The Entrepreneur's Roadmap (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781138208919
· 쪽수 : 356쪽
· 출판일 : 2017-07-06
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781138208919
· 쪽수 : 356쪽
· 출판일 : 2017-07-06
목차
Part I: New Venture Opportunities
1. New Ventures: The Quite Giant
2. Ideation: The Concept
3. Venture Choices: The Pathways
Part II: New Venture Development
4. Marketing: The Customer
5. Legal Considerations: The Parameters
6. Strategic Pricing: The Hook
Part III: New Venture Finances
7. Startup Capital: The Injection
8. Financial Statements: The Scorecard
9. Financial Analysis: The Gauge
Part IV: New Venture Growth
10. Human Resources: The People
11. Successful Business Plans: The Compass
12. Scaling Ventures: The Future
