Marketing Management (Paperback, 3th)

art One Discover Marketing Management Chapter 1 Marketing in Today's Business MilieuChapter 2 Marketing Foundations: Global, Ethical, SustainableChapter 3 Elements of Marketing Strategy, Planning, and CompetitionPart Two Use Information to Drive Marketing DecisionsChapter 4 Market Research EssentialsChapter 5 CRM, Big Data, and Marketing AnalyticsChapter 6 Understand Consumer and Business MarketsChapter 7 Segmentation, Target Marketing, and PositioningPart Three Develop the Value Offering?The Product ExperienceChapter 8 Product Strategy and New Product DevelopmentChapter 9 Build the BrandChapter 10 Service as the Core OfferingPart Four Price and Deliver the Value OfferingChapter 11 Manage Pricing DecisionsChapter 12 Manage Marketing Channels, Logistics, and Supply ChainPart Five Communicate the Value OfferingChapter 13 Promotion Essentials: Digital and Social Media MarketingChapter 14 Promotion Essentials: Traditional Approaches