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· 제목 : Strategic Management: Concepts and Cases: Competitiveness and Globalization (Hardcover, 12)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781305502147
· 쪽수 : 896쪽
· 출판일 : 2016-01-14
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781305502147
· 쪽수 : 896쪽
· 출판일 : 2016-01-14
목차
Part I: STRATEGIC MANAGEMENT INPUTS. 1. Strategic Management and Strategic Competitiveness. 2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis. 3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages. Part II: STRATEGIC ACTIONS: STRATEGY FORMULATION. 4. Business-Level Strategy. 5. Competitive Rivalry and Competitive Dynamics. 6. Corporate-Level Strategy. 7. Merger and Acquisition Strategies. 8. International Strategy. 9. Cooperative Strategy. Part III: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION. 10. Corporate Governance. 11. Organizational Structure and Controls. 12. Strategic Leadership. 13. Strategic Entrepreneurship. Part IV: CASES.
