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· 분류 : 국내도서 > 경제경영 > 마케팅/세일즈 > 마케팅/브랜드
· ISBN : 9788926897072
· 쪽수 : 323쪽
· 출판일 : 2019-11-18
책 소개
목차
Prologue
<1> Triple Management
1. How does it Exist
2. Phantom Market
3. DDP
4. Market Innovation
5. Market-leading Wholesalers
<2> Competitiveness
1. We are Proud of Ourselves
2. Competitive Advantage in the Market
3. Seoul Collection
4. Optimal Location
5. Small but Strong
<3> SCM and Partnership
1. Supply Chain Management
2. Invisible Factories
3. Now or Never
4. Successful Myth
5. With Lots of Job
<4> SPA and Dongdaemun Style
1. SPA and Side Effects
2. Faster and Faster
3. Diverse Merchandising
4. Pearls in the Mud
5. No Cent No Sense
<5> Design and Management
1. Fashion and Emotional Value
2. Fashion Creators
3. Designers are the Greatest Asset
4. Creative Destruction
5. Artist as a Merchant
<6> Miracle of Marketplace
1. Dongdaemun Myth
2. They are Busy and Busy
3. Spirit of Jeon Tae Il
4. To be, or Not to be
5. Manufacture in Seoul
<7> Peace in Chaos
1. The Price is King
2. Innovation from Factory to Store
3. Speaks in Quality
4. Stability is the Future
5. The Law of Scissors
<8> New Standard
1. New Dongdaemun Myth
2. Smart Factories already Exist
3. Mobile Only Era
4. Looking for New Market
5. Dream is Science
<9> Wholesalers
1. Pyeonghwa Market
2. apM Place
3. DDP Fashion Mall
4. Jeil Pyeonghwa
5. apM Luxe
6. Art Plaza
7. Belpost
8. Designer Club
9. Eliseum
10. Kwanghee Fashion Mall
11. Maxtyle
12. Nuzzon
13. Studio W
14. Team 204
15. Techno Mall
16. Theot
17. Cheong Pyeonghwa
18. Dong Pyeonghwa
19. Nam Pyeonghwa
20. Shin Pyeonghwa
<10> Shopping Malls
1. Kwangjang Market
2. Dongdaemun Shopping Complex
3. Donghwa Market
4. Tongil Shopping Mall
5. Doota Mall
6. Goodmorning City Mall
7. Hello apM
8. Hyundai City Outlet
9. Lotte Fitin
10. Migliore
11. About D
12. SeoulClick
13. LinkShops
14. Trenshow
Epilogue
