SEMICONDUCTOR ECOSYSTEM STRATEGY

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· 제목 : SEMICONDUCTOR ECOSYSTEM STRATEGY
· 분류 : 국내도서 > 대학교재/전문서적 > 공학계열 > 전기전자공학 > 반도체공학
· ISBN : 9788968509100
· 쪽수 : 156쪽
· 출판일 : 2025-07-22

책 소개

Apple, Google, NVIDIA, Samsung의 반도체 비즈니스 사례를 심층적으로 분석한 전략서로, 기술 중심 산업으로 인식되어 온 반도체를 비즈니스 관점에서 조망하여 지속 가능한 성공을 위한 패턴, 원칙, 그리고 비즈니스 모델을 제안한다.

Introduction
Purpose and Key Insights Who is This Book for?
What Makes This Book Different?

Chapter 1. What Does Business Mean in the Semiconductor Industry?

Chapter 2. Extending Porter's Strategy: New Framework Proposals
2.1 Proposal of the Extended 5 Forces Theory
2.2 Market Diversification Competition
2.3 Framework for Competitor and Company Analysis

Chapter 3. Semiconductor Business Models and Strategies
Model 1. Secondary Customer Market-Driven Diversification Model 2. Supplier Strategies for Diversification by Invisible Forces Model 3. AI Semiconductor Ecosystem
Case Study: NVIDIA
Model 4. Set Company-Led Strategy in Technological Commoditization PLC-P Graph (Product Life Cycle with Profit)
Model 5. Strategic Alignment for Commercializing New Technology Model 6. Strategic On-Site Dispatching for Customer Diversification
Special Theme: Semiconductor Price Negotiation
Model 7. Customer Relationship Retention via Product Diversification Model 8. Balancing Diversification against Customer's Substitute Threats Model 9. Diversified FAB Strategy for Risk Mitigation
Model 10. EPI Map (Evaluation-Performance Insights Map)

Chapter 4. Conclusion References

저자소개

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삼성전자 반도체 부문에서 기술 및 비즈니스 관련 업무를 장기간 수행하였고, 현재 연세대학교 공과대학 교수로 재직 중입니다. a professor at the College of Engineering, Yonsei University, brings decades of experience from Samsung Electronics in semiconductor engineering and business. His expertise includes strategy development, technical marketing, B2B sales, and quality management. He now focuses on semiconductor business strategy, competitive analysis, and technology marketing.

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