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글로벌경영

글로벌경영

(2판)

서민교, 박병일 (지은이)
서울경제경영
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책 정보

· 제목 : 글로벌경영 (2판)
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9788997937325
· 쪽수 : 462쪽
· 출판일 : 2015-07-23

목차

Part 1 국제경영의 이해
01 기업의 국제화와 다국적기업
02 국가비즈니스시스템과 위험
03 문화적 차이
04 해외직접투자이론

Part 2 국제경영환경
05 지역경제통합
06 국제교역정책
07 국제금융환경

Part 3 국제경영전략
08 국제사업활동의 형태와 해외시장 진입전략
09 전략적 제휴전략
10 해외인수합병전략
11 글로벌전략
12 해외직접투자의 이익과 비용

Part 4 국제경영관리
13 국제마케팅관리
14 국제재무관리
15 국제인적자원관리
16 국제기업의 조직 및 통제

저자소개

박병일 (지은이)    정보 더보기
[약력] 한양대학교 영문과 졸업 영국 University of Leeds, MBA 영국 University of Bradford 대학원 국제경영학 박사 전, 한국국제경영관리학회 회장 현, 한국외국어대학교 경영학부 부교수 [주요 논문] ● Reverse knowledge transfer from the periphery to the core: Focusing on local market information, European Management Journal, 42, 698-720, 2024. ● Knowledge transfer and protection in international joint ventures: An integrative review, International Business Review, 33, 102300, 2024. ● MNCs' social innovation in emerging markets: A stakeholder perspective, Management International Review, 64, 633-670, 2024. ● Corruptive practices, digitalization, and international business, Journal of Business Research, 181, 114748, 2024. ● Reverse knowledge transfer from subsidiaries to headquarters: Chinese firms in Africa, Journal of International Management, 30(1),101114, 2024. ● MNEs' capabilities and their sustainable business in emerging markets. Journal of International Management, 30(1),101097, 2024. ● Protectionism and its impact on MNC subsidiaries' performance, Management International Review, 63, 731-757, 2023. ● Double-edged sword of open innovation to business failure in the post-pandemic era: The moderating roles of industrial embeddedness and absorptive capacity, Industrial Marketing Management, 115, 378-394, 2023. ● Returns to internationalization: Business group-affiliated firms vs standalone fimrs, Management International Review, 63, 603-639, 2023. ● The impact of social media and digital platforms experience on SME international orientation: The moderating effects of Covid-19 pandemic, Journal of International Management, 28, 100950, 2022. ● Doing good by combating bad in the digital world: Institutional pressures, anti-corruption practices, and competitive implications of MNE foreign subsidiaries, Journal of Business Research, 137, 194-205, 2021. ● Knowledge centralization and international R&D team performance: Unpacking the moderating roles of team-specific characteristics, Journal of Business Research, 128, 627-640, 2021. ● International new product development performance, entrepreneurial capability, and network in high-tech ventures, Journal of Business Research, 124, 38-46, 2021. ● Interplay between dual dimensions of ambidextrous knowledge sharing within globalized chaebols: Moderating effects of organizational and global environmental munificence, International Business Review, 29(6), 1016-1037, 2020. ● International network searching, learning, and explorative capability: Small and medium-sized enterprises from China, Management International Review, 60, 597-621, 2020. ● Risk in international business and its mitigation, Journal of World Business, 55, 1-6, 2020. ● ‘2R-based view’ on the internationalization of emerging economy service MNEs: Evidence from China, Management International Review, 59, 643-673, 2019. ● Post-entry performance of international new ventures: The mediating role of learning orientation, International Small Business Journal, 36(7), 807-828, 2018. ● Corporate social responsibility in international joint ventures, International Business Review, 27(6), 1213-1228, 2018. ● Bring institutions into FDI spillover research: Exploring the impact of ownership restructuring and institutional development in emerging economies, International Business Review, 27(1), 289-308, 2018. ● The impact of country-of-origin on context effects in choice, International Marketing Review, 34(6), 706-734, 2017. ● Institutional legitimacy and norms-based CSR marketing practices ?Insights from MNCs operating in a developing economy, International Marketing Review, 32(5), 463-491, 2015. ● Cultural clashes in cross-border mergers and acquisitions: A case study between Sweden’s Volvo and Korea’s Samsung, International Business Review, 24, 580-593, 2015. ● Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective, Journal of World Business, 50, 192-204, 2015. ● Control mechanisms of MNEs and absorption of for
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