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· 제목 : 글로벌경영 (2판)
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9788997937325
· 쪽수 : 462쪽
· 출판일 : 2015-07-23
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9788997937325
· 쪽수 : 462쪽
· 출판일 : 2015-07-23
목차
Part 1 국제경영의 이해
01 기업의 국제화와 다국적기업
02 국가비즈니스시스템과 위험
03 문화적 차이
04 해외직접투자이론
Part 2 국제경영환경
05 지역경제통합
06 국제교역정책
07 국제금융환경
Part 3 국제경영전략
08 국제사업활동의 형태와 해외시장 진입전략
09 전략적 제휴전략
10 해외인수합병전략
11 글로벌전략
12 해외직접투자의 이익과 비용
Part 4 국제경영관리
13 국제마케팅관리
14 국제재무관리
15 국제인적자원관리
16 국제기업의 조직 및 통제
저자소개
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[약력]
한양대학교 영문과 졸업
영국 University of Leeds, MBA
영국 University of Bradford 대학원 국제경영학 박사
전, 한국국제경영관리학회 회장
현, 한국외국어대학교 경영학부 부교수
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