고령친화산업론

제 1 부 고령사회와 고령친화산업

제1장 고령사회 환경과 고령친화산업 개요 ··············10
1. 인구 통계적 환경 ························11
2. 노인가구의 환경 ························13
3. 노인 경제적 환경 ························15
4. 고령친화산업의 의의 ······················17
5. 고령친화산업시장 환경 ·····················25
6. 고령친화산업의 분야별 방향 ···················26

제2장 고령사회 빈곤과 복지정책 ···················33
1. 고령사회와 빈곤 ·························33
2. 탈빈곤 ·····························41
3. 갈등관리 ····························47
4. 고령사회에 대한 인도주의적 정책 ·················52
5. 우리나라 노인복지정책과 방향 ···················56
6. 고령사회 독거노인에 대한 방향 ··················62

제3장 고령사회와 경제 ························68
1. 고령사회와 경제환경의 이해 ····················68
2. 고령사회 경제 환경의 방향 ····················71
3. 노년기의 경제 자립 ························76

제4장 인구구조 변화와 고령친화산업 ··················77
1. 저출산·고령화로 인한 환경변화 ··················77
2. 고령친화산업의 활성화 필요성 ···················78
3. 고령친화산업 활성화 비전과 전략 ··················81
4. 고령친화산업의 경제적 파급 효과 ··················83
5. 고령친화산업 활성화 방향 ······················85


제 2 부 고령친화산업과 창업

제1장 창업자의 자질과 전제조건 ····················104
1. 창업자의 자질 ···························104
2. 창업자의 전제조건 ·························117
3. 기업인의 정의 ···························118
4. 인상으로 보는 경영자의 조건 ····················119
5. 한국형 경영자의 조건 ························121
6. 성공적 기업인의 조건 ························122
7. 주요 국가의 성공적 기업인의 선택 조건 ················123

제2장 고령친화산업 창업 아이템과 제품개발 ···············127
1. 고령친화산업 창업 아이템 ······················127
2. 고령친화 사업아이템 선정의 전제조건 ·················135
3. 사업아이템 선정의 핵심 3요소 ·····················139
4. 제품 아이디어와 제품 콘셉트 ·····················153
5. 신제품개발 전략 ···························161
6. 히트상품의 의의와 특성 ························168
7. 상표와 바코드 ····························174

제3장 회사설립과 재무제표 ························184
1. 개인기업과 법인기업 ·························184
2. 개인기업과 법인기업의 설립절차 ····················188
3. 무역업과 무역대리업 ·························194
4. 무역업·무역대리업의 신고 ·······················197
5. 사회복지시설 설립 ···························198
6. 유료노인주거복지시설 설치신고 및 운영 ·················209
7. 재무제표와 세금계산서 ·························215

제4장 사업타당성 분석과 사업계획서 작성 ··················235
1. 사업타당성 분석 ····························235
2. 계획사업 수행능력 및 적합성 평가요소 ··················246
3. 시장분석 ································251
4. 제품에 대한 기술적 타당성 평가 ·····················260
5. 창업자금 조달 ·····························266
6. 사업계획서 작성 ····························273


제 3 부 고령친화산업 금융자산관리

제1장 고령친화산업 금융 ··························286
1. 고령친화산업의 금융 환경 ························286
2. 외국사례 ································292
3. 고령친화산업 금융 개발전략 ·······················297

제2장 고령사회 금융자산관리 ························300
1. 금융자산관리의 이해 ··························300
2. 금융자산관리의 준비 ··························301
3. 금융자산관리의 원리 ··························305
4. 금융자산관리의 방법 ··························311

제3장 고령사회의 기업경영과 주식 ·····················316
1. 주식시장의 개요 ····························316
2. 주식투자의 일반상식 ··························323
3. 주식투자의 입문 ····························327
4. 주식투자 기본적 지식 ·························331

제4장 부동산 관리 ····························339
1. 부동산 관리의 환경 ··························339
2. 부동산제도와 법 ···························346
3. 부동산 매매 ·····························353
4. 매매계약서 작성 및 부동산 재테크 ···················358
5. 부동산 투자 체크 포인트 ·······················366


제 4 부 고령친화산업 마케팅

제1장 소비자와 마케팅 ··························374
1. 인간생활과 욕구충족 ·························374
2. 소비자행동 ······························380
3. 상품과 인간생활 ···························386
4. 실버소비자와 상품 ··························395
5. 고령친화산업 마케팅 계획과 과정 ···················403

제2장 고령친화산업 시장 세분화와 포지셔닝 ················410
1. 고령친화산업 시장 세분화 ·······················410
2. 표적시장 ·······························414
3. 고령친화산업 포지셔닝 ························415
4. 마케팅 프로그램의 개발 ························419
5. 마케팅의 효과 ····························420

제3장 고령친화제품 생명주기와 마케팅믹스 ················421
1. 제품수명주기 ·····························422
2. 제품 성쇠의 원인 ···························422
3. 수명주기 4단계 ····························423
4. 제품의 관리 ·····························427
5. 가격관리 ·······························431
6. 유통경로 관리 ····························434
7. 촉진관리 ·······························436


참고문헌 ································438

찾아보기 ································441