Esports Business Management

머리말 5
　
Chapter 1 Introduction to Esports 6
Chapter 2 Levels of Esports 28
Chapter 3 Esports Culture and Issues 43
Chapter 4 Esports Stakeholders 57
Chapter 5 Esports Governance 82
Chapter 6 Esports Marketing 102
Chapter 7 Esports Sponsorship 124
Chapter 8 Esports Event 142
Chapter 9 Esports Venues 162
Chapter 10 Esports Communications 183
Chapter 11 Esports Finance and Economics 201
Chapter 12 Esports Law 228
Chapter 13 Esports Team and Player Management 247
Chapter 14 Esports Careers 271
　
맺음말 288