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국제경영

국제경영

(13판)

Jeanne McNett, Donald Ball, Michael Minor (지은이), 박병일, 최지율 (옮긴이)
한국맥그로힐
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책 정보

· 제목 : 국제경영 (13판)
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9791156159872
· 쪽수 : 598쪽
· 출판일 : 2014-07-24

목차

SECTION ONE 국제경영의 성질
CHAPTER 01 국제경영의 도전하는 세계
CHAPTER 02 국제무역과 해외직접투자
CHAPTER 03 국제경영 관점에서의 국제기관

SECTION TWO 국제환경의 영향력
CHAPTER 04 사회적 영향력
CHAPTER 05 천연자원과 환경지속성
CHAPTER 06 정치 및 무역의 영향력
CHAPTER 07 지적재산 및 기타 법적 영향력
CHAPTER 08 국제통화제도 및 재무적 영향력

SECTION THREE 조직의 환경
CHAPTER 09 국제경쟁전략
CHAPTER 10 조직의 설계 및 통제
CHAPTER 11 국제 리더십 이슈와 활동
CHAPTER 12 국제시장평가
CHAPTER 13 진입방식
CHAPTER 14 수출과 수입
CHAPTER 15 국제마케팅
CHAPTER 16 글로벌 운영 및 공급사슬 관리
CHAPTER 17 국제 인적자원 관리
CHAPTER 18 국제회계 및 재무관리

저자소개

박병일 (지은이)    정보 더보기
[약력] 한양대학교 영문과 졸업 영국 University of Leeds, MBA 영국 University of Bradford 대학원 국제경영학 박사 전, 한국국제경영관리학회 회장 현, 한국외국어대학교 경영학부 부교수 [주요 논문] ● Reverse knowledge transfer from the periphery to the core: Focusing on local market information, European Management Journal, 42, 698-720, 2024. ● Knowledge transfer and protection in international joint ventures: An integrative review, International Business Review, 33, 102300, 2024. ● MNCs' social innovation in emerging markets: A stakeholder perspective, Management International Review, 64, 633-670, 2024. ● Corruptive practices, digitalization, and international business, Journal of Business Research, 181, 114748, 2024. ● Reverse knowledge transfer from subsidiaries to headquarters: Chinese firms in Africa, Journal of International Management, 30(1),101114, 2024. ● MNEs' capabilities and their sustainable business in emerging markets. Journal of International Management, 30(1),101097, 2024. ● Protectionism and its impact on MNC subsidiaries' performance, Management International Review, 63, 731-757, 2023. ● Double-edged sword of open innovation to business failure in the post-pandemic era: The moderating roles of industrial embeddedness and absorptive capacity, Industrial Marketing Management, 115, 378-394, 2023. ● Returns to internationalization: Business group-affiliated firms vs standalone fimrs, Management International Review, 63, 603-639, 2023. ● The impact of social media and digital platforms experience on SME international orientation: The moderating effects of Covid-19 pandemic, Journal of International Management, 28, 100950, 2022. ● Doing good by combating bad in the digital world: Institutional pressures, anti-corruption practices, and competitive implications of MNE foreign subsidiaries, Journal of Business Research, 137, 194-205, 2021. ● Knowledge centralization and international R&D team performance: Unpacking the moderating roles of team-specific characteristics, Journal of Business Research, 128, 627-640, 2021. ● International new product development performance, entrepreneurial capability, and network in high-tech ventures, Journal of Business Research, 124, 38-46, 2021. ● Interplay between dual dimensions of ambidextrous knowledge sharing within globalized chaebols: Moderating effects of organizational and global environmental munificence, International Business Review, 29(6), 1016-1037, 2020. ● International network searching, learning, and explorative capability: Small and medium-sized enterprises from China, Management International Review, 60, 597-621, 2020. ● Risk in international business and its mitigation, Journal of World Business, 55, 1-6, 2020. ● ‘2R-based view’ on the internationalization of emerging economy service MNEs: Evidence from China, Management International Review, 59, 643-673, 2019. ● Post-entry performance of international new ventures: The mediating role of learning orientation, International Small Business Journal, 36(7), 807-828, 2018. ● Corporate social responsibility in international joint ventures, International Business Review, 27(6), 1213-1228, 2018. ● Bring institutions into FDI spillover research: Exploring the impact of ownership restructuring and institutional development in emerging economies, International Business Review, 27(1), 289-308, 2018. ● The impact of country-of-origin on context effects in choice, International Marketing Review, 34(6), 706-734, 2017. ● Institutional legitimacy and norms-based CSR marketing practices ?Insights from MNCs operating in a developing economy, International Marketing Review, 32(5), 463-491, 2015. ● Cultural clashes in cross-border mergers and acquisitions: A case study between Sweden’s Volvo and Korea’s Samsung, International Business Review, 24, 580-593, 2015. ● Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective, Journal of World Business, 50, 192-204, 2015. ● Control mechanisms of MNEs and absorption of for
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