Transcultural Fandom and the Globalization of Hallyu

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· 제목 : Transcultural Fandom and the Globalization of Hallyu
· 분류 : 국내도서 > 대학교재/전문서적 > 인문계열 > 인문학 일반
· ISBN : 9791190205146
· 쪽수 : 264쪽
· 출판일 : 2019-11-05

책 소개

종합적이고 학제적인 정체성을 세우려는 한류 연구의 한 시도이다. 이 연구는 이웃 국가들에 대한 한류의 전파와 수용에 대해 최신 정보를 제공하고, 한류 열풍의 최근 발전, 특히 뉴미디어 분야와 한국의 문화 외교에 대한 관심의 증대에 관해 몇 가지 상황을 언급하고 있다.

Preface
• Gil-Sung Park, Nissim Otmazgin and Keith Howard

Introduction: Fandom Formation and the Globalization of Hallyu
• Gil-Sung Park and Nissim Otmazgin

Who are the Swedish K-pop fans? Revisiting the reception of hallyu in post-Gangnam Style Sweden
• Tobias Hübinette

Between realities and artefacts: An analysis of the impact of Hallyu in Romania
• Valentina Marinescu

K-pop Fandom in Germany: A micro and a macro perspective
• Ute Fendler

Midwestern U.S. Hallyu Fans: “Black American, Heart Korean”
• Sherri L. Ter Molen

“Becoming-a-fan” stories: Hallyu in Australia
• Sarah Keith

Fan Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel
• Nissim Otmazgin and Irina Lyan

Japanese Webtoon: Digitalizing and Marketing Manga Online Using South Korean App Designs
• Ingyu Oh and Bonwon Koo

Hallyu as Sports Diplomacy and Prestige Building
• Jonson N. Porteux and Kyong Jun Choi

Conclusion: Writing Hallyu, Defining Fandom
• Keith Howard

Index

Biographical Sketches of Contributors

저자소개

Keith Howard (지은이) 정보 더보기

Keith Howard is Professor Emeritus and Leverhulme Emeritus Fellow at SOAS, University of London. He has written or edited 20 books, 170 academic articles and 195 book/music reviews. He was editorial chair for the SOAS Musicology Series (Ashgate/Routledge) for nine years (2008?2017), and founded and managed the SOASIS CD and DVD series as well as Open Air Radio.

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Nissim Otmazgin (지은이) 정보 더보기

Nissim Otmazgin is Professor in the Department of Asian Studies and currently the Director of the Institute for Asian and African Studies at the Hebrew University of Jerusalem. His work centers on contemporary media production and dissemination and he is the author/co-editor of 6 books and over 25 academic articles on media industry, media policy, and cultural diplomacy in South Korea and Japan.

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Gil-Sung Park (지은이) 정보 더보기

Gil-Sung Park is Professor in the Department of Sociology at Korea University, where he was also Provost and Dean of the Graduate School. He served Founding Chairman and President of the World Association for Hallyu Studies during 2013?2017. He has authored or edited numerous books on globalization, economic sociology, social conflict, business ethics, and political economy.

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