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· 제목 : Narrative and Numbers: The Value of Stories in Business (Hardcover)
· 분류 : 외국도서 > 경제경영 > 기업재정 > 기업평가
· ISBN : 9780231180481
· 쪽수 : 296쪽
· 출판일 : 2017-01-10
· 분류 : 외국도서 > 경제경영 > 기업재정 > 기업평가
· ISBN : 9780231180481
· 쪽수 : 296쪽
· 출판일 : 2017-01-10
목차
Preface
1. A Tale of Two Tribes
2. Tell Me a Story
3. The Elements of Storytelling
4. The Power of Numbers
5. Number-Crunching Tools
6. Building a Narrative
7. Test-Driving a Narrative
8. From Narratives to Numbers
9. Numbers to Value
10. Improving and Modifying Your Narrative—the Feedback Loop
11. Narrative Alterations—the Real World Intrudes
12. News and Narratives
13. Go Big—the Macro Story
14. The Corporate Life Cycle
15. The Managerial Challenge
16. The Endgame
Notes
Index
