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· 제목 : Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM] (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780470243367
· 쪽수 : 224쪽
· 출판일 : 2008-04-01
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780470243367
· 쪽수 : 224쪽
· 출판일 : 2008-04-01
목차
Acknowledgements.
Preface.
Chapter 1. Creating Message Contagion .
Chapter 2. Leverage Applied Propaganda™.
Chapter 3. Position and Package Your Legend.
Chapter 4. Control the Emotion and the Content.
Chapter 5. Get a Real Endorsement.
Chapter 6. Understand Beliefs and True Believers.
Chapter 7. Harness the Power of The People's Media.
Chapter 8. Deliver the Experience.
Chapter 9. The Subliminal Power of Words.
Chapter 10. Creating a Cult Following.
Chapter 11. Seduction.
Afterword – Ben Mack.
Appendix 1 – Coaching for Influence – Dr. Rachna Jain.
Bibliography.
Index.
