Perfect Pitch: The Art of Selling Ideas and Winning New Business (Hardcover)

Introduction: An Audience with Steve Jobs.

Chapter 1. Presentation Crime: Why Most Presentations Fail.

Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.

Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World’s Best Presenters.

Chapter 4. Making Connections: Planning the Perfect Pitch.

Chapter 5. Trevor’s Sledgehammer: Crating room for Thought.

Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.

Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.

Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.

Chapter 9. The Perfect Pitch: London’s Winning bid for the 2012 Olympic Games.

Acknowledgments.

Bibliography.

Index.

About the Author.