The ROI Fieldbook (Paperback)

Introduction: setting the stage: The challenge; How to use this book; Readiness for ROI: Readiness issues; Status of accountability; Drivers; Symptoms; Using the ROI process; Organizing for ROI: Key responsibilities for all team members and specialists; Task force approach; The independence issue; The independent staff; The limited staff approach; The no-staff approach; Staff preparation and development: Staff development issues; Certification outline/objectives; 2-day workshop outline/objectives; 1-day workshop outline/objectives; ROI briefing; ROI overview; Reading and discussion program; Getting Started: setting goals and targets: How to initiate the ROI process; Setting targets; Selecting programs for ROI; Adjusting the process; Policy and procedures: Policy and procedure issues; Topics addressed; Policy statements; Example; Tools and templates:; Planning the ROI process; Data collection for ROI; Isolating the effects of specific programs; Converting data to monetary values; Calculating the ROI; Doing it faster: just-in-time implementation: Implementation guidelines; Implementation shortcuts; Risk analysis and contingency planning; Communication: Impact studies; Progress reporting; Overall - scorecard; Importance of communication; Staying on track: Key issues; Using a project plan; Gauging reaction; Taking the results-based test again; The annual audit; Use self reviews; Using an outside review; Resources: Books; Articles; Case studies; Research reports; Web sites; Software; Professional development: The ROI network; Create your own network; Reading list; Developing case studies; Publishing case studies; Publishing articles; Making professional presentations; Serving on an expert panel.