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· 분류 : 외국도서 > 경제경영 > 경제발전 > 비즈니스
· ISBN : 9780787982164
· 쪽수 : 456쪽
· 출판일 : 2007-02-01
목차
PART 1: Just Who Are the Poor?
1 Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers?
2 Understanding Consumers and Retailers at the Base of the Pyramid in Latin America
3 Marketing Programs to Reach India's Underserved
PART 2: Meeting the Poor's Basic Needs
4 Brcko and the Arizona Market
5 Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public
6 Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business
7 Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor
8 Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico's Housing Crisis
9 Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification
10 Utilities and the Poor: A Story from Colombia
11 The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V – Moreno
PART 3: Building the BOP Value Chain
12 MULTIAHORRO: Barrio Store
13 Photography and the Low Income Classes in Brazil: A Case Study of Kodak
14 The Complex Business of Serving the Poor: Insights from Unilever's Project Shakti in India
15 Creating strong businesses by developing and leveraging the productive capacity of the poor
16 ITC's e-Choupal: A Platform Strategy for Rural Transformation
17 Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition
PART 4: BUSINESS & LEADERSHIP MODELS
18 Building New Business Value Chains with Low Income Sectors in Latin America
19 Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines
20 When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets
Part 5: ROLE OF GOVT. AND CIVIL SOCIETY
21 The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods
22 Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing
23 The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action
24 How Social Entrepreneurs Enable Human, Social, and Economic Development
25 Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico
26 Entrepreneurship and Poverty Alleviation in South Africa
27 A Gentler Capitalism: Black Business Leadership in the New South Africa
PART 6: MEASURING SUCCESS
28 Microfinance: Business, Profitability, and the Creation of Social Value
29 Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance
30 Strong Double Bottom Line Banking
31 H&R Block’s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid?
32 When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting Approach