책 이미지

책 정보
· 분류 : 외국도서 > 경제경영 > 훈련
· ISBN : 9780787987176
· 쪽수 : 400쪽
· 출판일 : 2008-02-01
목차
List of Figures and Exhibits.
Preface.
How to Use This Casebook.
Chapter 1. Measuring ROI in Effective Meeting Skills: A Telecommunications Equipment Manufacturer (Patricia Pulliam Phillips and Jack J. Phillips).
Chapter 2. Measuring ROI in Business Coaching: A Global Hotel Chain (Jack J. Phillips).
Chapter 3. Measuring ROI in Sales Training: A Pharmaceutical Company (Ron Drew Stone).
Chapter 4. Measuring ROI in a Career Development Initiative: A Global Computer Company (Holly Burkett).
Chapter 5. Measuring ROI in a Sales Training Programme: An International Hotel Chain (Peter Haigh, Edited by Jane Massy).
Chapter 6. Measuring ROI in Coaching for New-Hire Employee Retention: A Global Media Company (Lisa Ann Edwards and Christina Lounsberry).
Chapter 7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry (Kirk Smith).
Chapter 8. Measuring ROI in a Professional Development Day: A Technical College (Jennifer Janecek Hartman and Leah Woodke).
Chapter 9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Technology Company (Lisa Sallstrom).
Chapter 10. Measuring ROI in RxSource: An Electronic Documentation Tool: A Pharmacy Benefit Management Company (Nathan Faylor, Isabelle Maisse, and Kristen Neal).
Chapter 11. Forecasting ROI in a Performance Improvement Training Program: A Healthcare Organization (Bonnie L. Carpenter).
Chapter 12. Measuring ROI in Negotiations Skills Training: A Mortgage Company (Kendall Kerekes, Kelly Coumbe, John Ruggiero, and Sanam Razzaghi).
Chapter 13. Measuring ROI in Manage by Fact (MBF) Training: An Automotive Wheels Manufacturing Company (Alaster Nyaude).
Chapter 14. Measuring ROI in an Employee Retraining Program: A Global Copper Mining and Manufacturing Company (Christian Faune, Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo Lara Fernandez).
Index.
About the Editors.
Special Offer from ROI Institute.