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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781118120828
· 쪽수 : 304쪽
목차
Preface ix
SECTION 1: Values Matter Now 1
1.1 Putting First Things First 3
1.2 Learning from the Crucible of Crisis 9
1.3 Rediscovering Farmer Values 25
1.4 Renouncing Capitalism's Dangerous Conceits 29
1.5 Reclaiming the Noble 35
SECTION 2: Innovation Matters Now 39
2.1 Defending Innovation 41
2.2 Cataloging the World's Greatest Innovators 45
2.3 Inspiring Great Design 55
2.4 Turning Innovation Duffers into Pros 61
2.5 Deconstructing Apple 73
SECTION 3: Adaptability Matters Now 83
3.1 Changing How We Change 85
3.2 Becoming an Enemy of Entropy 91
3.3 Diagnosing Decline 103
3.4 Mourning Corporate Failure 111
3.5 Future-Proofing Your Company 119
SECTION 4: Passion Matters Now 135
4.1 Exposing Management’s Dirty Little Secret 137
4.2 Putting Individuals Ahead of Institutions 145
4.3 Building Communities of Passion 153
4.4 Reversing the Ratchet of Control 163
4.5 Reinventing Management for the Facebook Generation 171
SECTION 5: Ideology Matters Now 179
5.1 Challenging the Ideology of Management 181
5.2 Managing Without Hierarchy 193
5.3 Escaping the Management Tax 207
5.4 Inverting the Pyramid 233
5.5 Aiming Higher 243
Appendix: The Half Moon Bay "Renegade Brigade" 259
Notes 261
Acknowledgments 267
About the Author 269
Index 271