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· 제목 : Successful Capital Campaigns: From Start to Finish (Paperback, 3, Revised)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118690604
· 쪽수 : 70쪽
· 출판일 : 2013-05-13
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118690604
· 쪽수 : 70쪽
· 출판일 : 2013-05-13
목차
Front Matter (Pages: 1-4)
Part I : Pre-Campaign CHAPTER 1 Where it All Begins (Pages: 5-12)
CHAPTER 2 How Ready are You…. Really? (Pages: 13-28)
CHAPTER 3 Setting the Size, Scope and Campaign Duration (Pages: 29-35)
CHAPTER 4 Bringing Structure and Organization to Your Effort (Pages: 36-41)
CHAPTER 5 The Quiet (Lead Gift) Phase (Pages: 42-45)
Part II : Campaign CHAPTER 6 Publicly Announcing Your Campaign … with Enthusiasm (Pages: 46-49)
CHAPTER 7 Communications Crucial to Maintaining Momentum (Pages: 50-55)
Part III : Post-Campaign CHAPTER 8 Bringing the Campaign to a Successful Close (Pages: 56-64)
CHAPTER 9 Capital Campaign Case Studies (Pages: 65-67)
