책 이미지
eBook 미리보기
책 정보
· 제목 : How to Get a Planned Gifts Program Up and Running (Paperback, 2, Revised)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118691670
· 쪽수 : 64쪽
· 출판일 : 2013-05-13
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118691670
· 쪽수 : 64쪽
· 출판일 : 2013-05-13
목차
Getting Started: Planning, Setting Goals
Prospect Identification, Building a List
Involve Volunteers, Nurture a Planned Gifts Committee
Planned Gifts Options to Offer
Meeting One-on-One
Planned Gifts Newsletter & Other Printed Communications
Strategies for Marketing Planned Gifts
Identify, Nurture Agents of Wealth
Publicize Planned Gifts, Build Awareness
Online Strategies
Recognition and Stewardship Measures
Planned Gift Forms, Policy Issues and Samples
Appendix: Resources for the Planned Gifts Professional
