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· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118693117
· 쪽수 : 74쪽
· 출판일 : 2013-05-13
목차
Front Matter (Pages: 1-3)
CHAPTER 1 Set the Stage for Building Your Endowment (Pages: 4-10)
CHAPTER 2 Awareness Building and Education Measures (Pages: 11-15)
CHAPTER 3 Identify Endowment Funding Opportunities (Pages: 16-22)
CHAPTER 4 Prospect Identification Ideas and Strategies (Pages: 23-25)
CHAPTER 5 Strategies for Marketing Endowment Gifts (Pages: 26-32)
CHAPTER 6 Cultivation: Building the Case for Support (Pages: 33-38)
CHAPTER 7 Advice on Soliciting and Closing Endowment Gifts (Pages: 39-48)
CHAPTER 8 Starting and Adding to Named Endowments (Pages: 49-54)
CHAPTER 9 Marketing Planned Gifts as a Way to Build Endowment (Pages: 55-57)
CHAPTER 10 Ways to Recognize and Steward Endowment Donors (Pages: 58-65)
CHAPTER 11 Useful Endowment Reports, Forms and Policies (Pages: 66-70)
