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· 제목 : Naming Gift Opportunities: How to Successfully Secure More Naming Gifts (Paperback)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118691830
· 쪽수 : 52쪽
· 출판일 : 2013-05-13
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9781118691830
· 쪽수 : 52쪽
· 출판일 : 2013-05-13
목차
Front Matter (Pages: 1-3)
CHAPTER 1 Naming Gift Policies (Pages: 4-9)
CHAPTER 2 Identifying Naming Opportunities (Pages: 10-14)
CHAPTER 3 Determing Naming Gift Requirements, Price (Pages: 15-17)
CHAPTER 4 Introducing, Closing Named Gifts (Pages: 18-23)
CHAPTER 5 Marketing Tools, Strategies to Gain Naming Gifts (Pages: 24-29)
CHAPTER 6 Creating Memorial, in Tribute Naming Gifts (Pages: 30-35)
CHAPTER 7 Establishing Named Funds through Planned Gifts (Pages: 36-38)
CHAPTER 8 Tying Naming Gifts into Capital Campaings (Pages: 39-43)
CHAPTER 9 Stewarding and Recognizing Named Donors (Pages: 44-48)
