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· 분류 : 외국도서 > 과학/수학/생태 > 과학 > 지구과학 > 지리학
· ISBN : 9781853836879
· 쪽수 : 336쪽
목차
Introduction * Part 1: a New Era in Food and Health? - What are Functional Foods ? * Benecol - the Rise and Fall of the Colossus of the Functional Food World * Part 2: Risk, Regulation and Policy Dilemmas - A Clash of Two Nutrition Revolutions and Cultures? * Eating and Drinking in the Risk Society - Implications of Risk for Functional Food * Health Claims and Functional Food * Part 3: The Unfolding of the Functional Foods Revolution Across the World - The Japanese Invented Functional Food * The US - Breaking the Boundaries Between Food, Medicine and Health * Is Finland the 'Silicon Valley' of European Functional Foods? * Part 4: Global Marketing and Strategic Challenges - The Marketing of Functional Food and the European Dairy Industry * Functional Food Strategies - Lessons from the Revolutions * Part 5: The Healthful Company (tm) : A Leap Forward * Appendices * Notes * References * Index