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책 정보
· 분류 : 국내도서 > 대학교재/전문서적 > 사회과학계열 > 사회학
· ISBN : 9788957269374
· 쪽수 : 250쪽
책 소개
목차
서문 _______ v
Preface _______ vii
Acknowledgments _______ x
Chapter 1 Critical Intercultural Communication_______ 1
1. Intercultural Communication Approaches _______ 7
2. Intercultural Communication as Situated Social Interactive Practice _______ 12
3. The Models for Intercultural Communicative Competence to Create a THIRD SPACE _______ 14
Chapter 2 Beyond Orientalism: Finding the True Value of Your Own Culture _______ 23
1. The Relationship among Language, Literacy, and Power _______ 30
2. Orientalism _______ 31
3. The Importance of Culture _______ 33
4. Manifest Cultural Imperialism in Politics _______ 36
5. The Importance of Resistance to Orientalism _______ 43
6. Beyond Said’s Theory of Orientalism _______ 44
Chapter 3 Reading the Word and the World with Keen Eyes _______ 47
1. Types of Meaning _______ 49
2. The Need for a Critical Perspective _______ 54
Chapter 4 Interdiscourse Communication and the Discursive Constructions of Images _______ 65
1. Communication Styles by Mainstream Interculturalists_______ 66
2. A Theory of Interdiscourse Communication with the Three Politeness System _______ 79
Chapter 5 Reclaiming Collectivism and Individualism _______ 87
1. Hofstede’s Four Dimensions of Culture _______ 88
2. Arguments against Hofstede’s Theory _______ 105
Chapter 6 Are Nonverbal Gestures Universal? _______ 111
1. The Influences of Western Gestures _______ 112
2. Critical Reading of Mainstream Interculturalists’ Theory of Body Language _______ 113
3. Korean Gestures _______ 132
Chapter 7 Does ‘I Love You’ Mean the Same in Every Language? _______ 137
1. Liberal or Conservative Sexuality in Different Cultures _______ 141
2. Virginity and Non-virginity Culture _______ 145
3. Gender Roles _______ 148
4. Handling Gender Differences _______ 154
5. Language and Gender _______ 157
6. Gender and Slang _______ 161
Chapter 8 Sex, Lies, and the 1% Media _______ 167
1. The Role of the Western Mass Media in Korean Assimilation into the Global Culture _______ 168
2. The Concept of ‘Beauty’ and ‘Gender Roles’ in Korea _______ 174
3. Sexism and Gender Stereotypes of Asians in the United States _______ 179
Chapter 9 How to Avoid Being a TV Ad Junkie? _______ 189
1. Creating Culture through Advertising _______ 191
2. Intercultural Concerns in Producing Advertisements in an International Context _______ 198
Chapter10 The Emergence of Color Blind and Institutional Racism _______ 209
1. Institutional and Structural Racism and Color Blind Racism _______ 211
2. Five Linguistic Strategies in Color Blind Racism _______ 214
3. Creating Stereotypes _______ 219
4. Analysis of the Movie, CRASH (2006), Directed by Paul Haggis _______ 222
5. To Be a Critical Language User _______ 232
