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· 분류 : 국내도서 > 경제경영 > 마케팅/세일즈 > 마케팅/브랜드
· ISBN : 9788962490299
· 쪽수 : 336쪽
책 소개
목차
Section 01 Retail Marketing 리테일 마케팅
Chapter 01 스토어
Abercrombie & Fitch/Alessi Soho/American Girl Place/American Rag/Apple/
Brooks Brothers/Burberry/CAMPER/Coach/Cole Haan/Columbia University/
Crate & Barrel/Disney Store/F.A.O. Schwarz/GAP/Harley Davidson/Laundry Industry/Levi’s/Longchamp/Louis vuitton/Nike Town Old Navy/Pearl Paint/Polo Ralph Lauren/Prada/Sony Plaza/SWATCH/Tiffany/Uniqlo/Urban Outfitter/Victoria Secret/Kate Paperies/Paper Access/Sam Flax/pop up Store/Record & compact Discs/그림 파는 아저씨
Chapter 02 백화점
Barneys New York/Bergdorf Goodman/Bloomingdale’s/Lord & Taylor/Macy’s/Saks Fifth Avenue/Sears Roebuck
Chapter 03 할인점
Best Buy/Toys‘R’Us/Century 21/Home Depot/Ikea/Jack’s Store/Target
Chapter 04 쇼핑몰
Americana Mall/Roosevelt Field
Chapter 05 식품
Bridge Market/Chelsea Market/Dean & Deluca/Deli(Delicatessen)/Garden of Eden/Grand Central Terminal/Hershey’s/Mcdonald/Murray’s/Pretzel & Bagel/Starbucks
Chapter 06 서점
Barns & Noble/Borders/Rizzoli/Strand/St. Marks Bookshop
TASCHEN
Chapter 01 박물관
American Museum of Natural History/Madame Tussaud’s Wax Museum/Metropolitan Museum of Art/Museum of Sex
Chapter 02 미술관
Cooper-Hewitt, National Design Museum/Guggenheim/International Center of Photography/MoMA(Museum of Modern Art)
Chapter 03 건축
Brooklyn Bridge/Chrysler Building/Empire State Building/Flatiron Building/Fraunces Tavern/Grand Central Terminal/Jacob Javit Convention Center/New York Public Library/Rockefeller Center/Saint Patrick’s Cathedral/Time Warner Center/Trinity Church/Trump Tower
Chapter 04 거리
Broad Way/China Town/East village/Fashion Avenue/FIT/Greenwich Village/Korea Town/Nolita/Seaport/Soho(South of Houston)/Times Square/Wall Street/Williams Burg
Chapter 05 공원
Battery Park/Bowling Green/Bryant Park/Washington Squire/Central Park/Union Squire Park
Chapter 06 이벤트
Christmas/Thanksgiving Day/Gay Parade/Halloween Day/Independence Day/Street Event
Chapter 07 롱아일랜드
Port Washington/Library/마을축제/Sun Set Park/Post Office/International Day/King Kullen/Cold Spring Harbor/Road Shop/South Hamptons/Hildreth’s/Sag Harbor/Tenger Mall/Montauk
뉴욕의 명물 12
Subway/I LOVE NEW YORK/NEWYORKER/The Stars and Stripes, a Star-Spangled Banner/Yellow Cab/Flea Market/NYPD(New York Police Department)/Bicycle/Dog/쓰레기통/Water Tanks/Vendor
Street Graphic 스트리트 그래픽
Sign, Advertising, Wall Painting, Graffiti, Fence
그리고
시계/문/스트리트 퍼니처/환경 조형물/무대/구두닦이/공작소/상품/소품/디테일