모바일 광고 Global 혁신 기술 동향과 Trend 분석

제 1장 모바일 광고 글로벌 동향
1. 모바일 광고앱 전쟁
1-1. 설치된 광고(Install Ad)의 부상
1-2. 트위트 앱 카드
1-3. 왜 앱 설치광고(App install Ads)인가?
1) 앱은 구입이 용이하다
2) 설치는 추구하기 용이하다
1-4. PIAdform 전략
1) Facebook + Parse
2) Twitter + MobPub
3) Google + AdMob
4) 애플은 그럼 어디에 위치하고 있는가?
1-5. 승리자의 결정
2. 모바일 광고의 배경과 특징
3. 모바일 광고 시장의 성장 가능성
3-1. 모바일 광고 수익성
3-2. 모바일 광고 효과성에 대한 의문
3-3. 모바일 광고에 대한 소비자 거부감
4. 모바일 광고 기술의 발전
5. 모바일 광고의 한계와 문제점
6. 모바일 광고 시장 활성화 전략
6-1. 모바일 광고 네트워크 사업자
6-2. 모바일 광고 대행사
6-3. 모바일 광고 매체사 진영
7. 모바일 광고 시장 활성화 과제

제 2장 모바일 광고 글로벌 혁신 기술 동향
1. 모바일 광고 글로벌 혁신 기업 동향
1-1. 4INFO, 4INFO Launches Per4mance Trak, Giving Mobile Advertisers Real-time Access to Campaign Data and Insights
1-2. 4INFO, 4INFO Awarded U.S. Patent for Technology That Ties Mobile Devices to Household Locations
1-3. 4INFO, 4INFO Announces New Partnership with Acxiom to Power Mobile Advertising Campaigns for Small Businesses on MyAcxiomPartner.com
1-4. 4INFO, Advertisers Drive Consumer Behavior Through Mobile Ads with 4INFO’s AdHaven Bullseye HyperLocal
1-5. 4INFO, Linkable Networks Announces Partnership with 4INFO Enhancing Mobile Advertising Functionality
1-6. 4INFO, 4INFO’s AdHaven® Bullseye™ now offered within the Acxiom®Collaborative Targeting Suite™ allows marketers to use first-party CRM data to target existing customers via mobile advertising, and measure actual sales lift.
1-7. 4INFO, 4INFO Raises $8M Financing for Mobile Advertising Technology Platform
1-8. 4INFO, AdHaven Bullseye™ for New Movers allows advertisers unique ability to target households at each stage of the move process and measure actual sales lift.
1-9. 4INFO, New AdHaven® Bullseye™ allows marketers to precisely target mobile advertising using proven purchase-based data and measure actual in-store sales lift, solving the core problem with mobile
1-10. 4INFO, 4INFO Raises $14 million from Paul Allen’s Vulcan Capital, Mitsui Global Investment, and Existing Investors
1-11. 4INFO, New offering will help CPG advertisers better understand direct sales impact of their mobile advertising campaigns
1-12. 4INFO, 4INFO and Datalogix Partner to Deliver Purchase-Based Mobile Audiences to Brand Advertisers
1-13. 4INFO, Data partnerships provide enhanced targeting for 360 degree mobile marketing programs
1-14. 4INFO, 4INFO Announces Agreement to Acquire Butter, Inc; Creating Full Service Mobile Media Advertising Platform
1-15. Accel Partners, Accel Partners Raises New Funds Totaling Over $1 Billion As Facebook Investor Jim Breyer Reduces Role
1-16. Checkr, Checkr raises $9M to help on-demand and sharing economy business with background checks
1-17. Catawiki, Catawiki grabs $12.8M for its online auction house
1-18. Acer, Mobile advertising and marketing top news: Ferrari, location, World Cup and China
1-19. Acision, Popularity of ‘selfies’ and videos expected to drive a spike In MMS this Xmas
1-20. Acxiom, EFFECTIVE MOBILE AD MEASUREMENT TO UNLOCK TORRENT OF MULTICHANNEL CAMPAIGNS
1-21. Adfonic, New analysis demonstrates the impact of big data and algorithmic trading on mobile advertising
1-22. Adfonic, Tablets double share of ad impressions & iPads surge ahead, Adfonic reveals
1-23. adSage, BesTV Acquires adSage with USD 100M
1-24. adSage, adSage Receives Three Distinguished Awards From Baidu
1-25. adSage, adSage Ranks Top Ten China Mobile Advertising Company
1-26. byyd, byyd is a mobile Demand-side Platform(DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe.
1-27. Byyd's Madison, Next-generation mobile ads: What is a demand-side platform(DSP) and real-time bidding(RTB)?
1-28. Adfonic, Adfonic Ignites Rapid Response of Mobile Ad Buying Platform with Aerospike Real-Time NoSQL Database
1-29. ChannelAdvisor, ChannelAdvisor to Sponsor and Participate in SMX East
1-30. ChannelAdvisor, ChannelAdvisor Integrates with Yahoo Gemini
1-31. Amazon, Amazon Web Services Announces Even Lower-Cost, Faster Storage Options for Amazon Redshift
1-32. AmbieSense, WEBINOS FOUNDATION LAUNCH - NEW OPEN SOURCE PROJECT TO CONNECT DEVICES
1-33. Amobee, Wins Top Industry Awards For Innovative 3D Mobile Ad Campaign and Digital Marketing Technology
1-34. Amobee, Exchange Wins Coveted “Best Publishing Platform” Award at Mobile Media Summit Mobile Mafia Awards
1-35. Amobee, [a·mo·bee] Launches First Multi-Screen 3D Experience for Advertisers
1-36. Amobee, [a·mo·bee] Completes Acquisitions of Adconion Direct and Kontera to Offer Cross Channel Digital Marketing Technology Platform and Solutions
1-37. Amobee, [a·mo·bee] and American Media Inc. Partner to Deliver Digital Consumer Lifestyle Advertising Inventory
1-38. Amobee, [a•mo•bee] Enhances Digital Marketing Technology and Solutions With Acquisition of Adconion and Kontera
1-39. AOL, AOL Announces Device-Linking and Location-Based Technology for Marketing to Consumers, Not Devices
1-40. AOL, Multi Channel Network and AOL Platforms Plan to Pilot Industry’s First Integrated Programmatic Private Marketplace for TV
1-41. AOL, AOL Announces Attribution-Enabled Data Management Platform -- A Milestone for ONE by AOL
1-42. AOL, AOL Platforms Unveils Television Ad Targeting and Analytics Technology
1-43. AOL, Havas and AOL Maximize Impact of TV Advertising Through the Power of Programmatic
1-44. AOL, AOL Platforms’ Adap.tv Granted Patent for System Tying Consumer Sales to TV Ads
1-45. AOL, AOL Extends Programmatic Leadership with Attribution Modeling in Deal to Acquire Convertro
1-46. Apple, Apple unveils iOS 7
1-47. Apple, Apple’s App Store marks historic 50 billionth download
1-48. appnext, appnext platform offers native content through mobile, apps
1-49. Archos, Free ad-supported Archos Video player released to the Play Store
1-50. Asus, the latest Garmin-Asus mobile navigation phone
1-51. AT&T, Vantiv® Mobile Point of Sale Solutions from AT&T
1-52. AT&T, AT&T Messaging ToolkitSM
1-53. AT&T, AT&T Global Smart Messaging Suite
1-54. AT&T, AT&T Location Information Services
1-55. Bango and Telefonica Digital announce a global mobile payments partnership
1-56. BBC Mobile, BBC Mobile and Apps : advertising opportunities
1-57. BBM Channels, BBM spotted on Lumia 630 leaked screenshot
1-58. Bell Mobility, using the Internet on your mobile device, laptop, computer or TV you currently see advertising on websites and applications
1-59. Best Buy, Best Buy engages tech-savvy consumers via targeted mobile ad campaign
1-60. BillMobile, BillMobile launching to make mobile billing available for all
1-61. Blyk, BBM Extends Ad Sales Network with New Global Partnerships
1-62. Blyk, Blyk on Aircel wins Global Telecoms Business Advertising Innovation Award 2012
1-63. BuzzCity, BuzzCity research reveals the rise of the constantly connected traveller
1-64. BuzzMob, Former StubHub exec Shawn Kernes joins BuzzMob as CTO
1-65. Canonical, the most popular operating system for OpenStack deployments
1-66. Casio, Casio activates sales with mobile-enabled scavenger hunt in Miami
1-67. celltick, A GLOBAL LEADER IN MOBILE-INITIATED COMMERCE
1-68. Celtra, Celtra Continues to Transform Brand Display Advertising
1-69. Celtra, Telegraph Media Group Introduces Two Innovative New Advertising Formats Powered by Celtra
1-70. Celtra, Celtra Honored with Prestigious Industry Awards
1-71. Celtra, Celtra Launches Cross-screen Viewability for In-App and Web with New AdCreator Analytics
1-72. Celtra, Celtra Launches AdCreator 4 – Introduces First Cross-Screen HTML5 Technology for Brand Advertising
1-73. Celtra, Celtra Partners with Leading Media Suppliers to Launch Smart Video Ad Formats & Responsive Ad Design
1-74. Celtra, Celtra Builds Global Sales, Strategy and Services with Key Additions to Management Team
1-75. Celtra, MediaCom Selects Celtra to Boost Mobile Display Advertising Capabilities
1-76. Celtra, Celtra Announces Formation of Creative Directors Council to Help Shape Future of Mobile Display Advertising
1-77. Celtra, GroupM Ireland Selects Celtra as Preferred Mobile Rich Media Advertising Provider
1-78. Celtra, Celtra Unveils AdCreator 3 Creative Enhancement Including YouTube Player and Instagram Feed
1-79. Celtra, Celtra Introduces New Adobe Photoshop Extension for AdCrea tor 3
1-80. Celtra, MediaCom UK Implements Celtra's Rich Media Mobile Advertising Platform
1-81. Celtra, Celtra’s AdCreator Platform Now Supports All Five IAB Mobile Rising Stars Formats
1-82. Celtra, Celtra is a Finalist for the 2013 Red Herring Top 100 North America Award
1-83. Celtra, Celtra’s Q3 Mobile Rich Media Monitor Report Reveals Telling New Trends in Mobile Rich Media Advertising
1-84. Celtra, Celtra Releases Public Javascript API for Mobile Rich Media Creative Executions
1-85. Celtra, Celtra Unveils Industry-First Store Locator with Automated Location Geocoding for Mobile Ads
1-86. Celtra, Celtra Wins Innovative Mobile Technology of the Year Award
1-87. Chartboost, Chartboost Partners with Chukong Technologies to Expand Their Global Footprint and Level up the Mobile Game Market
1-88. Chartboost, Chartboost launches video and in-game ads to boost mobile game monetization
1-89. Chartboost, Chartboost Adds Video and “Product Placement”-Style Game Ads
1-90. Chartboost, Top 10 mobile advertising companies: The VB Index report
1-91. Chartboost, Chartboost Expands Platform Offerings to Include Real-Time In-App Commerce Updates
1-92. China Telecom, China Telecom chooses Madhouse for mobile local search advertising
1-93. China Telecom, Phorm chosen by China Telecom for Big Data advertising plan
1-94. China Telecom, China's mobile ad market: What you need to know to break into the Asian country
1-95. China Unicom, Jingwei International Appointed Exclusive Mobile Advertiser for China Unicom
1-96. China Unicom, ADWAYS CHINA Develops and Operates an Ad Platform for China Unicom’s App Store “Wo Store”
1-97. China Unicom, adSage Was Reward As “The Best Marketing Service Provider of China Unicom in 2013”
1-98. Cisco, Cisco Quantum™ enables Data in Motion
1-99. Cisco, Mobile Targeted Advertising
1-100. Cisco, Cisco debuts mobile targeted ad system
1-101. Coca Cola, Google Wins Inaugural Mobile Grand Prix
1-102. Constant Contact, 66% of small business owners use mobile technology; But a majority of the mobile holdouts don’t plan to change their course
1-103. Coolpad, For Advertisers in China, It’s Android or Go Home
1-104. Creativebug, Otter Media, the Newly Named Venture Between The Chernin Group and AT&T, Acquires Creativebug
1-105. AT&T, AT&T Offers Cross-Platform Ad Effectiveness Metrics; Collaboration with comScore aims to help brands evaluate campaigns
1-106. AT&T, AT&T AdWorks Officiates Marriage Between Mobile Data And TV Audiences
1-107. AT&T, AT&T AdWorks Broadens ‘TV Blueprint’; Adds New Mobile And TV Data Streams To Targeted Ad Platform
1-108. AT&T, Will An AT&T-DirecTV Merger Provide Scale For Addressable TV Advertising?
1-109. Audience, Audience Targeting Changes TV Advertising
1-110. CMO, The CMO's Guide to Addressable TV Advertising; The Comcast-Time Warner Cable Combination Could Speed Things Up
1-111. ClearSky Technologies, Diametriq, TNS and ClearSky announce LTE Roaming Trial; Trial Demonstrates Readiness for LTE Roaming
1-112. D2C, "CODE Award 2014" Winning Creations Selected
1-113. D2C, Korean Edition of "Pirates Fantasia," a Popular Social Game for Smartphones with over 1.5 Million Worldwide Downloads, Offered on Korea's Popular KakaoGame Platform
1-114. Dell, Dell Finds Mobile Purchases 25% Higher Than Online
1-115. dotMobi, ADTECH extends commitment to mobile with market-first Apple mobile & carrier identification
1-116. dotMobi, Apple Devices Dominate Global Web Browsing, while Android Gains Ground
1-117. dotMobi, dotMobi extends goMobi partner network to Web designers, developers and digital agencies
1-118. dotMobi, dotMobi wins Mobile Entertainment award
1-119. dotMobi, dotMobi and Verio introduce goMobi mobile website solution in Europe; Verio Europe launches availability of award-winning mobile website publishing solution
1-120. dotMobi, dotMobi and Verio introduce goMobi mobile website solution in Europe
1-121. dotMobi, DeviceAtlas 4.0 launched today
1-122. dotMobi, dotMobi analysis shows strong correlation between mobile web site speed and global reach
1-123. dotMobi, dotMobi Brings Detailed Device Intelligence to the Carrier Environment
1-124. dotMobi, dotMobi and Nginx, Inc. Bring Device Awareness to Web Servers
1-125. dotMobi, Digital intelligence leader Webtrends chooses DeviceAtlas for device data in Webtrends analytics solutions
1-126. dotMobi, dotMobi Brings Detailed Device Intelligence to the Carrier Environment
1-127. dotMobi, Verio launches goMobi mobile content publishing platform
1-128. Electronic Arts, Electronic Arts’ mobile revenue climbs 19% to $70 million in holiday quarter
1-129. Electronic Arts, Electronic Arts reports higher Q2 revenue, profit. Thank you, 'Titanfall'
1-130. Electronic Arts, Four Types of Advertising Are Emerging in Social Games, EA Says
1-131. Elisa, Norwegian breakthrough in mobile advertising in Finland
1-132. Ericsson, AdMarket: mobile advertising from end to end
1-133. Ericsson, Ericsson Ads Break From Past With Maersk Line Wireless Projects
1-134. Ericsson, Ericsson looks to attract operators with new mobile ad platform
1-135. Euclid, Euclid Launches Reseller Program to Expand Network and Distribute Analytics Solution to Any Wi-Fi Connected Location; Leading Location Analytics Firm Sees Explosive Growth and Wi-Fi Partner Interest
1-136. Euclid, Announcing Euclid Zero, the First Zero-Hardware Solution for Real-World Shopper Analytics; Euclid dramatically reduces cost and hassle of measuring shopper behavior; now detects more than three billion events per day
1-137. Euclid, Claris Solutions and Euclid Elements Deliver Game-Changing Analytics for Retailers; Store Experience Program™ turns shopper data into performance improvements with the development of custom solutions for each client.
1-138. Facebook, Facebook Audience Network Mobile Ad Network Launches At f8
1-139. FICO, Consumers worldwide want more banking via smartphones FICO survey finds Published on Monday, January 6th by Submit Release
1-140. Flash Networks, NOKIA NETWORKS ENTERS INTO PARTNERSHIP WITH FLASH NETWORKS
1-141. Flash Networks, FLASH NETWORKS ACCELERATES MOBILE UPLO ADS FOR WHATSAPP, SNAPCHAT, AND OTHER MESSAGING APPLICATIONS
1-142. Flash Networks, Flash Networks acquires Mobixell Networks to become the leading mobile data optimisation and monetisation company
1-143. Flurry, What Yahoo Really Wanted With the Mobile Ad Firm Flurry
1-144. Flurry, Yahoo Buys Flurry to Build Mobile Network, Including Native Ads; Mobile Ad-Tech Firm Gathers Audience Data From 540,000 Apps
1-145. Flurry, 10 of the fastest movers in the $38B mobile apps and ads market
1-146. Flurry, SK Planet T Store Selects Flurry as its Preferred Mobile Analytics Provider; For the first time, developers can combine app store and Flurry metrics for a holistic view of their app performance
1-147. Flurry, Guardian News & Media Selects Flurry AppSpot to Deliver Targeted Advertising Solutions in its Mobile Apps
1-148. Flurry, Flurry Launches Flurry Marketplace, a Data-Powered RTB Exchange for Smartphone and Tablet Apps
1-149. Flurry, Flurry Extends Leading App Analytics Solution to Mobile Web as Company Reaches “Billion Monthly Active Device” Milestone
1-150. Flurry, Flurry Acquires Trestle App And Launches Flurry AppCloud
1-151. Fujitsu, Fujitsu develops invisible video watermarks your smartphone can read
1-152. General Motors, GM Returns to Facebook Advertising After Public Split a Year Ago; Launches Mobile Ad for Chevrolet on Social Network
1-153. General Motors, General Motors and Mobile: An Auto Industry Leader
1-154. Globe Telecom, Globe Digital Advertising, Mobext, and IDDI bring Beacon technology in the country; Revolutionizes in-store shopping experience using mobile devices
1-155. Globe Telecom, Globe’s EGG to offer location-based mobile ads
1-156. Google, Why choose AdMob?
1-157. Greystripe, ValueClick To Acquire Mobile Ad Network Greystripe
1-158. GSMA, GSMA Shines Spotlight on Mobile Advertising at GSMA Mobile World Congress 2011
1-159. TUNE, TUNE(Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition
1-160. Here, HERE powering maps for Baidu outside of China
1-161. Here, HERE launches Predictive Traffic
1-162. Here, HERE map services and content bundled with SAP HANA® to accelerate geo-enablement of applications
1-163. Here, HERE receives BMW Supplier Innovation Award
1-164. Hitachi, Outdoor Video Advertising Hits the Road With All Points Media’s AdVan Fleet and Hitachi Projectors
1-165. Home Depot, Home Depot prompts app downloads, mobile traffic with advertising
1-166. Home Depot, Home Depot triggers mobile sales via commerce-enabled advertising
1-167. HotelTonight, HotelTonight advertises on Instagram, shows new side of branding
1-168. HP, Hewlett-Packard touts new laptops via mobile advertising
1-169. HTC, HTC touts unique smartphone features via mobile advertising
1-170. Huawei, Huawei Experiments With Mobile Ads On A Taxi-Hailing App: A Great Start With Room For Improvement
1-171. IBM, Accountable Advertising Solution; Optimize paid search and targeted display advertising
1-172. InMobi, InMobi Deploys Digital Element Geolocation Solution to Improve Targeted Mobile Ad Delivery
1-173. InMobi, InMobi La;unches the World’s Largest Mobile Native Advertising Exchange Powered by Rubicon Project; InMobi Exchange Also Brings the Largest Mobile-First Programmatic Marketplace to Buyers and Sellers Globally
1-174. Intel, Intelligent Mobile Advertising Solution Delivers Customized Messages
1-175. Intuit Pay, All-in-one solution lets small businesses accept card payments face-to-face and online
1-176. Ipsos Reid, TouchPoints, the Most Comprehensive Media Consumption Study to Emerge in Canada to Launch
1-177. Ipsos Reid, CSGA Collaborates with Ipsos Reid for Sporting Goods Insights; New Partnership to Provide Greater Value to CSGA Members
1-178. Ipsos Reid, Ipsos’ Client Zillow Takes Home Prestigious Effie Award; Real Estate Marketplace Honored for “Find Your Way Home” Campaign
1-179. Ipsos, Ipsos Leaps Ahead With Advanced Implicit Reaction Time(IRT™) Method for Measuring Unconscious Brand Content and Ad Perceptions in Collaboration with NEUROHM
1-180. iVvy, Planning for growth, iVvy event software future proofs with elastic AWS cloud
1-181. Joule, TENTHAVENUE, JOULE AND TNS PARTNER TO LAUNCH MFLUENCE, THE 360 GLOBAL PATH-TO-PURCHASE PLANNING TOOL
1-182. Joule, JOULE, KINETIC AND AKA LAUNCH "ZONE DIGITAL" WITH BILLY ELLIOT
1-183. Joule, PARAMOUNT TAPS NFC IN COLLABORATION WITH JOULE AND BLUE BITE
1-184. Joule, Joule’s CEO Named One of the Most Important People in Mobile Advertising
1-185. Joule, JOULE AND COHN & WOLFE PARTNER TO LAUNCH ME-24 MOBILE ENGAGEMENT UNIT, IN JOINT VENTURE
1-186. Jumptap, Millennial Media Signs Definitive Agreement to Acquire Jumptap
1-187. KDDI, Japan’s KDDI To Take Over Mobile Ad Start-up Nobot For 1.5 Billion Yen
1-188. KDDI, KDDI’s Mediba acquires ad tech startup ScaleOut
1-189. KDDI, GREE and KDDI Join Forces in Mobile Game Publishing; Partners Ready with Funding and Resources to Help Developers Go Big In Japan
1-190. KDDI, KDDI launches Syn. concept to create new mobile Internet experience; With a total investment of 12 billion yen in Syn.alliance member companies
1-191. KDE, Mobile Advertising, Clustering Algorithms, and Your Ticket for a Free Ride
1-192. Kochava, Kochava unveils best-in-class mobile app attribution platform
1-193. Lady Gaga, 3 Things Retailers Can Learn From Lady Gaga
1-194. Leadvolt, Leadbolt Wins “Best Platform” Design
1-195. Leadbolt, Global Mobile App Monetization Platform Leadbolt Wins “Most Innovative Company of the Year” by Best in Biz Awards International
1-196. LeadBolt, LeadBolt Named “Best Mobile Ad Network 2013”
1-197. LeadBolt, LeadBolt Wins the 2013 Australian Business Award for the E-Business category
1-198. Linux Foundation, Cloud Foundry Foundation Established to Advance Platform-as-a-Service
1-199. LivingSocial, Groupon Sued With LivingSocial Over Mobile Ad Patent
1-200. LivingSocial, How LivingSocial baked marketing into its mobile-first approach
1-201. LivingSocial, LivingSocial, Blue Calypso settle patent suit
1-202. MACH, MACH and payvia partner to offer seamless worldwide mobile payments platforms
1-203. MACH, Starhome successfully completes its acquisition of certain MACH assets
1-204. Macy's, Macy's Links With Google To Show Mobile Users What's In Stock Nearby; Find That Gift You've Been Looking for in the Right Size, Color and Price
1-205. Macy’s, Macy’s Gives Busy Mobile Consumers Scan and Shop Technology; Macy's has integrated visual recognition technology into its Star Gifts app.
1-206. Macy's, Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads; Tested the social spots over the weekend By Lauren Johnson
1-207. Madhouse, SmartMad Launches China’s First Weather-based Mobile Ad
1-208. Madhouse, Madhouse's MadPlanner Tool Changes the Fate of Mobile Video Advertising in India
1-209. Madvertise, Premium mobile advertising
1-210. Medio, HERE completes acquisition of Medio
1-211. Metaresolver, Millennial Media In Talks to Acquire Mobile Ad Buying Platform Metaresolver; Real-Time Bidding Startup Purchased After Less Than a Year
1-212. Microsoft, Microsoft Advertising SDK for Windows Phone
1-213. Millennial Media, Interpublic and Millennial Media Partnering Globally to Deliver Data-Driven Mobile Solutions
1-214. Millennial Media, Millennial Media to Acquire Nexage, a Leading Mobile SSP and Advertising Exchange
1-215. Millennial Media, Jeep Utilizes Millennial Media’s Cross-Screen Technology for Its Jeep Patriot and Compass Campaigns
1-216. Millennial Media, Universal Taps into Native Ads for Photo Editing Apps to Promote "Endless Love" on Smartphones
1-217. Millennial Media, Millennial Media Unveils the Millennial Media Exchange(MMX), the First Large-Scale Premium Programmatic Offering in Mobile
1-218. Millennial Media. MILLENNIAL MEDIA SIGNS DEFINITIVE AGREEMENT TO ACQUIRE JUMPTAP
1-219. Millennial Media, Mediahub/Mullen and Millennial Media Form Partners hip to Drive Innovation in Mobile Advertising
1-220. Millennial Media, Millennial Media Launches Next Evolution of Video Advertising Solutions
1-221. Mindshare, Mazda launches UK’s First location based dealership finder
1-222. Mobclix, Mobclix Acquired By UK Mobile Marketing Company Velti
1-223. Movile, Movile helps app developers get into massive Latin American & Brazilian consumer markets
1-224. Mobilethink, Mobile device intelligence provider Mobilethink launches smartphone & tablet picture/video guide service
1-225. Mobilethink, Mobilethink’s cloud-based device management boosts mobile network operator revenue by unlocking data potential
1-226. Monitise, Monitise sees continued momentum with new business wins and a contract renewal
1-227. MoPub, world’s leading ad server for mobile
1-228. MoPub, How digital ad marketplace MoPub can help expand Twitter’s umbrella
1-229. Motorola, Motorola Mobile Advertisement
1-230. Nanigans, Facebook SPMD Nanigans Announces Partnership with Mobile Ad Exchange MoPub
1-231. NativeX, NativeX Announces Lightning Play Video Ads; Now Offering the Most Comprehensive Suite of Reward and Non-reward Ad Formats in the Industry
1-232. NativeX, NativeX Launches First-Ever Mobile Ad Format Designed to Drive In-App Purchase; New Format Uses Deep Linking to Send Mobile Game Players Directly to the Games’ In-App Stores 
1-233. NativeX, NativeX Launches First Native Ad Exchange Designed for Mobile Games; Only Mobile Ad Exchange for Free-to-Play Games Accepts In-Game Reward and Non-Reward Native Ad Formats, Including Video, Interstitials, Multi-Offers and Featured Offer Alerts
1-234. NativeX, NativeX Launches First Native Ad Exchange Designed for Mobile Games; Only Mobile Ad Exchange for Free-to-Play Games Accepts In-Game Reward and Non-Reward Native Ad Formats, Including Video, Interstitials, Multi-Offers and Featured Offer Alerts
1-235. NativeX, Fierce Innovation Awards: Telecom Edition Announces Winners, NativeX Receives Top Recognition
1-236. NEC, fashiontv, NEC to launch fashion-related mobile advertising
1-237. Neul, Neul launches world’s first production white space radio system
1-238. NinthDecimal, NinthDecimal launches industry’s first audience targeted mobile video solution
1-239. Nokia, Nokia introduces the Nokia Lumia 1320 to the UK
1-240. Nokia, Nokia introduces Nokia Lumia 925
1-241. Nook, Barnes and Noble addresses user frustration with single-feature Nook Audiobooks app
1-242. Nordstrom, Nordstrom draws sales shoppers with Allure mobile ad
1-243. Nordstrom, Chloe strengthens fragrance reach with Nordstrom mobile ad on The Cut
1-244. NTT DoCoMo, Amazing Technology: NTT Docomo Launches In Call Translator App
1-245. Omnifone, Omnifone reports 600% increase in platform streams from non-Western and emerging markets during 2013
1-246. OpenCloud, OpenCloud frees MNOs from vendor lock-in with RhinoMarket
1-247. Out There Media, Out There Media Expands Its Global Mobile Advertising Reach To The U.S.
1-248. Oxygen8 Group, Nearly half of GB consumers feel mobile marketing communications aren’t relevant or useful to them
1-249. Panasonic, Universal Studios boost results with self-booking social media platforms
1-250. Pandora, Pandora to Boost Marketing Budget as Mobile Revenue Climbs; Mobile Ad Revenue Hit $116.8 Million in the Fourth Quarter
1-251. payvia, payvia acquires Mogreet to create the first end-to-end mobile payments, user targeting and engagement platform
1-252. PlaceIQ, PIQ Platform
1-253. Playhaven, Science Inc. acquires the PlayHaven ad network from Upsight
1-254. ICD, pMD Mobile Charge Capture Implements ICD-10 for All New Customers; pMD transitions each of its new customers to ICD-10 as part of the setup process.
1-255. Pontis, Pontis reaches 300 million subscribers worldwide
1-256. Powa Technologies, Powa Technologies acquires MPayMe to expand global footprint and break into new markets
1-257. Proctor & Gamble, Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically; Other Marketers Likely to Follow P&G's Example
1-258. Quattro, Apple acquires mobile ad company Quattro Wireless
1-259. RevMob, RevMob Mobile Ad Network Announces New SDK to Enhance Conversions eCPM Leader Adds Rich Media, Video and More Targeted User Acquisition Capabilities to Platform
1-260. Rhythm New Media, Blinkx Acquires Mobile Video Ad Platform Rhythm NewMedia
1-261. RiM, RIM Launches BlackBerry Advertising Service
1-262. Rosetta Stone, Rosetta Stone’s seamless social outreach on Cyber Monday attracts 35.2M
1-263. Ruckus, Ruckus hits the SPoT with the industry’s 1st cloud-sased smart positioning Wi-fi LBS
1-264. Sam4Mobile, Mobile Ad Agency Solutions Provider, Sam4Mobile, Launches; Provides Real-Time Smartphone and Tablet Campaign Insights
1-265. Samsung Electronics, Samsung extends Homesync compatibility to more Android devices
1-266. Science, Inc., Upsight Sells PlayHaven Ad Network to Science, Inc.
1-267. Scoopshot, Scoopshot develops user generated content authenticity programme; New tools help media companies quickly verify User Generated Content(UGC)
1-268. SFR, SFR launches location-based mobile advertising service
1-269. SingTel, SingTel to Buy Two Digital Ad Companies; SingTel to Buy U.S.-Based Companies for $359 Million
1-270. SK Telecom, SK Telecom joins mobile advertising fray
1-271. Smaato, Smaato Experiences 140% Growth in Mobile Programmatic Advertising With a Global Reach of 540 Million Unique Visitors Per Month in 2014
1-272. Softbank, SoftBank Corp invests $200mn in InMobi: One of the largest investments in the mobile internet space globally
1-273. Sponge Group, Retailers can send offers to shoppers’ mobiles with Shopper Marketing solution
1-274. Spotify, Spotify's New Mobile Service to Launch With Audio Ads Only; Listeners Will Hear Two Minutes of Ads Per Hour, Says Music Service's Sales Chief
1-275. Sprint, Sprint acquires Handmark, OneLouder to step up mobile ad services
1-276. Starbucks, From Coffee To Mobile King: How Starbucks Serves Up Its Mobile Strategy
1-277. Starhome MACH, Starhome MACH’s steering of roaming solution gets top rating in global independent survey; Combined company receives the highest ranking in ROCCO survey
1-278. StartMeApp, Mobile ad network StartMeApp announces Beta launch of global ad-serving platform
1-279. Syniverse, Syniverse and Concur Enable Real-Time Messaging for Business Travelers; Enterprise Messaging Available to Concur’s 23,000 Global Customers
1-280. Syniverse, Syniverse Completes Acquisition of Aicent
1-281. Syniverse, Mobile Context Data in China, Japan and Korea Represents Potential $11.9 Billion Opportunity; Opt-in subscriber data creates value for operators, brands and consumers
1-282. Tapjoy, Tapjoy partners with Kakao to offer its advertising platform in Kakao Games
1-283. Three(3UK), Three(3UK) brings Feel At Home to USA
1-284. Times Square, Vornado Realty Trust's Times Square billboard uses mobile for real-time interactivity
1-285. Torsion Mobile, 
Torsion Mobile Unveils Turnkey Licensing for Mojaba Mobile Website Creation Platform
1-286. tyntec, tyntec launches OTP SMS product with real-time mobile number validation to accurately verify users & increase conversion rates
1-287. Twitter, Twitter Introduces Mobile App Install Ads And Integrated Ad-Buying With MoPub
1-288. txtNation, txtNation and RapidNFC launch Direct Operator Billing via NFC
1-289. How Unilever balances inspiration with practicality on mobile
1-290. Unilever, Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
1-291. Unilever, Unilever’s Dove Men+Care pushes mobile-heavy content for NCAA sponsorship
1-292. Unilever, Here's how Unilever leverages programmatic buying for all-inclusive mobile push
1-293. Unilever, Unilever’s Slimfast leverages mobile, social to create weight-loss conversation
1-294. United Way, United Way leverages lettrs' SocialStamps for brand awareness, fundraising
1-295. Upstream, Cookie cutter approach to mobile advertising in emerging markets will fail
1-296. Velti, Velti Closes Sale of Mobile Marketing Business to GSO Capital Partners
1-297. Velti, Velti Receives Court Approval of Sale of Mobile Marketing Business to GSO
1-298. Velti, Velti Announces Agreement To Sell Mobile Marketing Businesses In U.S., U.K., And India To Affiliates Of Gso Capital Partners Lp
1-299. Velti, Virgin Unite Appoints Velti As Mobile Messaging Partner for The Nelson Mandela Appeal
1-300. Velti, VELTI PARTNERS WITH TOYOTA TO ENHANCE MOBILE USER EXPERIENCE
1-301. Velti, Bauer Media Group UK & Velti Launch Two-Year Mobile Interactivity Partnership
1-302. Velti, Velti And Bluekai Partner To Build Largest Pool Of Mobile Data-Driven Audiences Available For Brands
1-303. Velti, Velti Launches New Ad Network, Velti Media Creates Most Comprehensive Solution For Brands Combining Mobile Advertising And Marketing Under Single Roof
1-304. Velti, Claro Brazil Partners with Velti, Leveraging its Velti Technology to Promote Language Learning via Mobile
1-305. Verizon, Verizon's mobile advertising will now use your desktop browsing habits
1-306. Verizon, How Verizon Plans to Fix Mobile Advertising
1-307. Verizon, The Evolution of Mobile Advertising
1-308. Viewsonic, Wirelessly Share Your Content
1-309. Viewsonic, Easily Connect, Share, and Present with Wireless Display(WiDi) Technology
1-310. Viewsonic, Virtual Grocery Store Explained
1-311. Viewsonic, Using Digital Signage for Emergency Notifications
1-312. Viewsonic, Adding Intelligence to Digital Signage Solutions with Facial Recognition Software
1-313. Viewsonic, The Evolution of Digital Signage
1-314. Vizio, Lime Vizio Mobile Billboards
1-315. Vodafone, Vodafone joins forces With Mayor Of London for world’s first multi-sensory fireworks display
1-316. Walgreens, Walgreens offers virtual doctor visits through app in mhealth expansion
1-317. Walt Disney, ABC Unified: Disney's new advertising platform could finally put TV anywhere you want it
1-318. White Box, “White-box” mobile phones drive advertising boom for BuzzCity
1-319. xAd, ASDA and Starbucks Drive Store Visits with Mobile Advertising
1-320. XAPPmedia, XAPPmedia Raises $3 Million to Launch First Interactive Audio Advertising Service for Internet Radio Publishers
1-321. Yahoo, Yahoo Buys Flurry to Build Mobile Network, Including Native Ads