책 이미지
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책 정보
· 제목 : Strategic Management for the TOP (Concepts and Practices, 2nd Edition)
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9791157304325
· 쪽수 : 298쪽
· 출판일 : 2017-08-20
· 분류 : 국내도서 > 대학교재/전문서적 > 경상계열 > 경영학
· ISBN : 9791157304325
· 쪽수 : 298쪽
· 출판일 : 2017-08-20
책 소개
This book is based on the <Strategic Management for the TOP>. The basic structure of the book kept unchanged, but made many corrections on errors and elaborated some of the explanations.
목차
Chapter 01 OVERVIEW AND CONCEPT OF STRATEGY
Chapter 02 Corporate Governance: CEO and Board of Directors
Chapter 03 Corporate Social Responsibility and Business Ethics
Chapter 04 External Environment Analysis
Chapter 05 Internal Analysis
Chapter 06 Strategy Formulation Part I: Mission and Vision
Chapter 07 Strategy Formulation Part II: Corporate Strategy
Chapter 08 Strategy Formulation Part III: Competitive Strategy
Chapter 09 Strategy Implementation Part I: Concept and Organizational Structure
Chapter 10 Strategy Implementation Part II: People, Leadership, and Culture
Chapter 11 Evaluation and Control
