ICT 융합 대중소기업 상생을 위한 상태계 조성방안 연구

서 언 ···················································································································· 1
요약문 ···················································································································· 9

제 1 장 서 론 ····································································································· 25
제 1 절 연구의 필요성 및 목적 ······································································· 25
제 2 절 선행 연구 ···························································································· 26

제 2 장 ICT 융합과 산업 변화 ··········································································· 29
제 1 절 ICT 융합의 정의와 유형 ····································································· 29
1. ICT 융합 관련 정의 및 유형화 ································································· 29
제 2 절 ICT 기술진화에 따른 산업 패러다임 변화 ········································· 35
1. 지능정보사회의 대두와 전통적 산업 패러다임의 붕괴 ····························· 35
2. ICT 기술의 확산으로 인한 플랫폼 경제의 대두 ······································· 39
3. 온.오프라인 경계 붕괴로 인한 O2O 서비스 등장 ·································· 50
4. 데이터 분석에 기반한 혁신적 인공지능서비스 확산 ································· 53
제 3 절 ICT 융합 생태계와 기업의 전략 ························································ 58
1. 플랫폼과 기업생태계 ·················································································· 59
2. ICT 융합생태계 내의 기업 전략 ································································ 64
3. 플랫폼 기업과 기업생태계의 예: Google ··················································· 67

제 3 장 ICT 융합 시장.기업 현황 ···································································· 72
제 1 절 국내 벤처.스타트업 투자 및 지원 현황 ··········································· 72
1. 국내 벤처.스타트업 투자 현황 ································································ 72
2. 국내 스타트업 M&A 및 IPO 현황 ···························································· 75
3. 국내 주요 플랫폼 기업의 스타트업 지원정책 현황 ··································· 76
제 2 절 해외 주요 기업의 스타트업 지원 현황 ··············································· 78
1. 미국 ············································································································ 78
2. 중국 ············································································································ 80
제 3 절 ICT 융합산업 내 대중소기업 갈등 사례 ············································ 85
1. 스타트업의 성장단계에 대한 고찰 ····························································· 85
2. 플랫폼 기업－스타트업 간 갈등 ································································ 87

제 4 장 플랫폼 기업과 스타트업의 경쟁분석－간편송금 시장을 중심으로 ········ 93
제 1 절 실증분석 ······························································································ 93
1. 설문조사 설계 및 개요 ·············································································· 93
2. 표본 설계 및 응답자 특성 ········································································· 94
3. 설문조사 기초 통계 분석 ··········································································· 97
제 2 절 플랫폼 기업과 스타트업의 경쟁.협력 모형 ···································· 106
1. 소비자 ······································································································· 107
2. 기업의 수익 구조 ····················································································· 108
3. 부분게임 완전균형에서의 가격과 판매량 ················································ 109
4. 분석 결과와 정책적 함의 ········································································· 112

제 5 장 정책 제언 ····························································································· 116
제 1 절 정책 현황 ·························································································· 116
1. 스타트업 M&A와 투자 관련 정책 ··························································· 116
2. 창업 지원 정책 ························································································· 120
3. 기술.인력 보호 정책 ·············································································· 123
제 2 절 대중소기업 상생을 위한 생태계 조성 방안 ······································ 124
1. 플랫폼 대기업의 스타트업 지원 체계 정비 ············································· 125
2. 플랫폼 독과점에 대한 감시 및 관리 강화 ··············································· 127
3. 영업비밀 및 기술보호에 대한 법제도 정비 ············································· 127

참고문헌 ············································································································· 131
[부 록] 설문지 ································································································· 139