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· 분류 : 국내도서 > 경제경영 > 기업/경영자 스토리 > 국외 기업/경영자
· ISBN : K182535216
· 쪽수 : 306쪽
목차
Empire 1. Volkswagen AG
Porsche Pursues Volkswagen
Volkswagen Takes Over Porsche
“Four Ring” Audi: An Empire within an Empire
Volkswagen’s Undying Hunger
Empire 2. General Motors
Cars for All: The GM Odyssey
Bean Counters vs. Car Guys
The Fall and Resurrection of the GM Empire
Empire 3. Toyota
From Looms to Cars: Toyota’s 90 Years of Innovation
The Lexus Project: The Final Piece of the Toyota Empire
The Prius Miracle: Overcoming the Mass Recall and the Great Earthquake
Empire 4. Renault Nissan
Renault: Misfortune of War
Embracing Nissan: Rise to 4th in the World
Ghosn’s Magic Takes Renault Global
Empire 5. Hyundai Motor Group
The Pony Miracle: Parting with Ford
Growing Pains: Bromont Disaster and the 1st & 2nd Oil Shock
Kia Motors: Dream of Technological Independence
Hyundai Takes Kia Under Its Wing
New Beginning: Launch of the Hyundai-Kia Automotive Group
MK’s Gambit: Venturing into the World
HMC Group: Lone Wolf or Busy Under the Surface
Empire 6. Fiat-Chrysler
Italy’s Automobile Empire: From Fiat to Ferrari
Chrysler Begins to Wobble
New Momentum: Fiat-Chrysler Merger
Mini and Eldorado ? Defining the Era on Opposite Sides of the World
Empire 7. Ford
One Car Every 16 Seconds: The Popularization of Cars
Mulally’s Insight Saves Ford
Empire 8. Honda
Stubborn Craftsman Reaches the Pinnacle of Technology
Empire 9. Peugeot-Citroen (PSA)
Pride of France Swallows its Pride to Survive
Empire 10. Daimler AG
Daimler Empire: From Mini Cars to Trucks
Tri-Star Becomes Younger
Empire 11. BMW Group
Quandt Family’s Decision Saves BMW
Design Innovation: Recovery from Failed Rover Acquisition
Empire 12. Jaguar Land Rover
British Luxury Marques Recover from Brink of Collapse
Empire 13. SsangYong Motor
The Korando Never Stops
Empire 14. Renault-Samsung
Samsung’s Unfulfilled Dream Attempts Comeback under Renault
Empire 15. Daewoo Motors
Daewoo Motors: The Withering Empire