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· 제목 : Focus (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780060799908
· 쪽수 : 320쪽
· 출판일 : 2024-04-17
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780060799908
· 쪽수 : 320쪽
· 출판일 : 2024-04-17
목차
Preface
Introduction to the Collins Business Essentials Edition 2005
Introduction
1. The Unfocusing of Corporate America
2. The Driving Force of Globalization
3. The Driving Force of Division
4. Encouraging Signs from the Corporate Front
5. Encouraging Signs from the Retail Front
6. A Tale of Two Coals
7. The Quality Axion
8. finding Your Word
9. Narrowing Your Scope
10. Coping with Change
11. Divide and Conquer
12. Building a Multistep Focus
13. Disciplining the Dinosaur
14. Crossing the Trench
15. Fifteen Keys to a Long-Term Focus
Index
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