Marketing Warfare (Paperback)

Introduction : Marketing is war

Chapter 1. 2500 years of war
Chapter 2. The principle of force
Chapter 3, The superiority of the defense
Chapter 4. The new era of competition
Chapter 5. The mature of the battleground
Chapter 6. The strategic square
Chapter 7. Principles of defensive warfare
Chapter 8. Principles of offensive warfare
Chapter 9. Principles of flanking warfare
Chapter 10. Principles of guerrilla warfare
Chapter 11. The cola war
Chapter 12. The beer war
Chapter 13. The burger war
Chapter 14. The Computer war
Chapter 15. Strategy and tactics
Chapter 16. The marketing general