책 이미지
eBook 미리보기
책 정보
· 제목 : Repositioning: Marketing in an Era of Competition, Change and Crisis (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780071635592
· 쪽수 : 224쪽
· 출판일 : 2009-11-01
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780071635592
· 쪽수 : 224쪽
· 출판일 : 2009-11-01
목차
Chapter one: Perception is reality.
Chapter two: Evolution is reality.
Chapter three: How to evolve.
Chapter four: When to evolve.
Chapter five: Internal evolution.
Chapter six: Repositioning takes time.
Chapter seven: Repositioning as a competitive weapon.
Chapter eight: Using a negative to set up a
positive.
Chapter nine: Repositioning in politics.
Chapter ten: Repositioning in business.
