Peak: How Great Companies Get Their Mojo from Maslow (Hardcover)

Preface. The Author. To Abraham H. Maslow, whose lifetime of learning offered a precious gift to the world.. And to my Joie de Vivre crew, who "seek the peak" with me every day.. Contents. SECTION I: MASLOW & ME. Chapter 1: Toward A Psychology of Business. Chapter 2: Karmic Capitalism. Chapter 3: The Relationship Truths. SECTION II: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID. Chapter 4: Creating Base Motivation. Chapter 5: Creating Loyalty. Chapter 6: Creating Inspiration. SECTION III: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID. Chapter 7: Creating Satisfaction. Chapter 8: Creating Commitment. Chapter 9: Creating Evangelists. SECTION IV: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID. Chapter 10: Creating Trust. Chapter 11: Creating Confidence. Chapter 12: Creating Pride of Ownership. SECTION V: PUTTING THE TRUTHS INTO ACTION. Chapter 13: The Heart of the Matter. Chapter 14: Creating A Self-Actualized Life. Acknowledgements. Author Bio. References. Index.