Integrating New Technologies in International Business: Opportunities and Challenges (Hardcover)

1. Wealth and Welfare Business: A Sustainable Business Model Md. Mashiur Rahman 2. An Impact of Adoption of the Internet of Things (IoT) on Customer Relationship Management (CRM) in the Banking Sector of India Parul Bajaj, Imran Anwar, and Imran Saleem 3. Cross-Cultural Management: Opportunities and Challenges Kavita Thapliyal and Mahendra Joshi 4. Exploring the Relationship Between Personality and Work-Life Balance Joshin Joseph 5. Artificial Intelligence as Disruptive Technology: A Boon or a Bane in the Global Business Scenario Seema Sahai and Saurav Lall 6. Understanding Consumer Responses towards Social Media Advertising and Purchase Intention towards Luxury Products Amna Ahmad and Bilal Mustafa Khan 7. Multichannel Banking and Customer Experience: A Literature Review as a Moderator Nidhi Verma and Mandeep Kaur 8. Centre of Main Interest (COMI): Perspectives and Challenges Aditya Tomer, Sumitra Singh, and Abhishek Rohatgi 9. Digitalizing Business Innovation Ramamurthy Venkatesh 10. Digital Payment: A Robust Face of Modern India Priyanka Jingar, Ravindar Meena, and Sachin Gupta 11. The Emerging Smart Supply Solutions in Fresh Fruits: India Matching the International Business Standards, New Formats, New Technologies Navita Mahajan and Frits Popma 12. Conceptual Integration of International Marketing in India Vikas Garg, Shalini Srivastav, Pooja Tiwari, and Sonam Rani 13. Blockchain Technology and Its Utilization in Tracking Milk Process Anita Venaik, Richa Goel, and Pooja Tiwari 14. Impact of New Technology on Business Monika Sharma and Vikas Garg 15. Impact of Augmented Reality on Sales and Marketing Lalit Kumar Sharma 16. Theoretical Perspective of the Role of Technology on Business Environment Jasmine Mariappan, Chitra Krishnan, Karthick Shankaralingam, and Syed Mohd Abbas 17. Social Media Marketing and Millennials’ Purchase Behavior: A Systematic Literature Review Jitender Kumar, Sweta Dixit, Alka Maurya, and Ashish Gupta 18. Eye-Tracking Analysis of Chosen Tourist Offers Mariusz Barczak, Piotr Szyma?ski, and Martin Zsarnoczky, Wsg