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· 제목 : Ultimate Book of Business Brands : Insights from the World's 50 Greatest Brands (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781841124391
· 쪽수 : 256쪽
· 출판일 : 2002-10-29
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781841124391
· 쪽수 : 256쪽
· 출판일 : 2002-10-29
목차
Acknowledgements.
Introduction.
American Express.
Apple.
Barbie.
Benetton.
Budweiser.
Coca-Cola.
Disney.
Federal Express.
The Gap.
General Electric.
Gillette.
Goodyear.
Guinness.
Håagen-Dazs.
Harley-Davidson.
Harvard Business School.
Heineken.
Heinz.
Hertz Car-Hire.
Hewlett-Packard.
Holiday Inn.
Hoover.
IBM.
Ikea.
Intel.
Kellogg's.
Kodak.
Lego.
Levi-Strauss.
Marlboro.
Mars.
McDonald's.
McKinsey & Co.
Mercedes-Benz.
Microsoft.
Nescafé.
Nike .
Red Cross.
Reuters.
Rolls-Royce.
Sears, Roebuck.
Sony.
Starbucks.
Swatch.
Toyota.
Virgin.
Wal-Mart.
Wrigley's.
Xerox.
Yamaha.
Index.
