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· 분류 : 국내도서 > 자기계발 > 성공 > 성공담
· ISBN : 9788995359143
· 쪽수 : 240쪽
· 출판일 : 2017-01-17
책 소개
목차
PROLOGUE
- FIRST EXPERIENCE IS HEART-POUNDING EXHILARATION … 6
BOOK 1 - POWER OF THE POSITIVE FORCE
1■CAST YOUR NET ON THE DEEP SIDE … 12
2■DANCING AT MY FIRST INTERNATIONAL CONFERENCE … 18
3■MY FIRST BOOK PUBLICATION … 25
4■MY FIRST UNIVERSITY LECTURE … 31
5■FIRST TV APPEARANCE AS A TALK SHOW HOST … 36
6■MY FIRST PRESENTATION AT AN INTERNATIONAL CONFERENCE… 38
7■MY FIRST CHAIRMANSHIP AT AN INTERNATIONAL CONFERENCE… 42
8■THE CREATIVE MINORITY’S RESPONSE TO CHALLENGE … 45
9■PARTICIPATING IN KING’S COURT … 48
10■ROYAL TREATMENT BY A FOREIGN COMPANY … 54
11■VOLUNTEER WORK AS A CREATIVE MINORITY … 57
12■VIRTUAL AUGMENTED REALITY OF POKEMON GO … 64
13■INTERNET DOMAIN ADDRESS DISPUTES - EFFICIENT, FAIR AND INEXPENSIVE RESOLUTION… 68
14■REACHING 400 DECISIONS ON DOMAIN NAME DISPUTE CASES… 71
15■THE ROAD TO CRUSHING PATENT TROLLS IN THE PATENT WAR… 74
16■EDISON, THE KING OF INVENTION, AND PENNILESS … 83
17■LAWYERS ARE ALL IN HELL … 85
18■FINALLY A MILLION MILER … 89
19■EAGLE SOARING HIGH IN THE SKY … 97
20■JESUS NEVER GRADUATED FROM ELEMENTARY SCHOOL … 105
BOOK 2 - THE BENEFICIARIES OF CREATIVE BEST EFFORT
*Leading or Landmark Cases Won by the Author through Creative Best Effort
1■THE BATTLE BETWEEN“ SNOW PERFUME” AND “ ICE SNOW” … 112
2■THE GUARDIAN ANGEL FOR THE BRITISH ROYAL CHIEF DESIGNER’S TRADEMARK … 127
3■HYUNDAI MOTOR COMPANY PREVAILS OVER THE LOTUS GROUP OF U.K.… 137
4■ELEGANCE IS REBORN AS A VALUED TRADEMARK … 147
5■THE KOREAN BUSINESS FOR A LUXURY BRAND ALMOST DIDN’T HAPPEN … 165
6■TOPPLING THE IMPENETRABLE TOOTHBRUSH DESIGN RIGHT … 180
7■HYUNDAI MOTOR’S“ MONG-KOO CHUNG”
EPILOGUE
- ENJOYING LONGEVITY-LIVING TO 120 … 217
APPENDIX
저자소개
책속에서
FIRST EXPERIENCE IS HEART-POUNDING EXHILARATION
With humility, I wanted to bear witness to how interesting, fulfilling and wonderfully exciting life can be when you live with the belief of the“ power of positive force.” Regardless of the nature of one’s work or education, people strive to achieve their“ creative best” output. As a result, one can enjoy the sweet memory of dynamic stories of someone saving a person’s life or rescuing a family or even a nation. I can easily imagine how rewarding it would be for a doctor to apply his or her own creative craft to save a person’s life despite 1% chance of success.
I am reminded over and over again that the secret to happiness is confronting and overcoming adversities even where creative bes tefforts did not appear adequate. First experience is heart-pounding electricity. My memories of those first experiences where I took the challenge without cowering are still fresh in my mind. What followed those first experiences energized and excited me as I looked forward to the fruits of my labor.
I also want to share my personal realization of unique and dazzling experiences of “creative best efforts” not only with my peer patent attorneys, but also with all other professionals, business people and my good neighbors on this planet.
-PROLOGUE-
Your life will be filled with joy when you can shine “your own unique, dazzling light.”
“I” am not simply one of 7 billion people. My own unique existence was created in a truly precious time and space. There will never be anything resembling me before and after. I tell my children whenever I can.
“Look at the pebbles on the bank of the river. Each of them looks different. Why are you not as round as me? Why are you triangular? Why are you oblong? Don’t complicate things by thinking too much. Take things for what they are. Each of us is different. Because we are all different, there is value in each and every one of us. We follow and benefit from so many things that have been created in the course of mankind, and each one of us has a unique, dazzling formula for life. For this very reason, “I” have a precious and treasured existence. Likewise, we must acknowledge and respect each and every “you” and “them.” Each and every one as the world’s most unique existence.”
You must live with creative best effort. Your life will be filled with joy when you can shine “your own unique, dazzling light.” I am certain that your own “light” will contribute to the mankind in its own way.
-EPILOGUE-
Research analysis and data show that creative ideas and outstanding inventions come more from smaller-sized companies or individuals as opposed to conglomerates. Smaller units of organizations combine to form large ones. No one should look down on someone because of size. While our society may have grown somewhat materially, the level of our moral culture still has a long way to go. Let’s not forget that. We must not forget that individuals and small-sized companies are the lifeline and progress for the conglomerates and are the starting and destination point for the creative best effort and creative minority.
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