책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781119835202
· 쪽수 : 288쪽
· 출판일 : 2023-03-14
목차
Prologue: Marketing in the Post-Normal Era
Chapter 1: The Omnihouse Model A Holistic Perspective of Entrepreneurial Marketing
Chapter 2: From Professional to Entrepreneurial Marketing: The Core Elements of Omnihouse Model
Chapter 3: Rethinking Competition: Collaborating for Sustainability
Chapter 4: Navigating Customers: Progressive Approach for Stronger Market Position
Chapter 5: Unifying Capabilities: Converging Mindsets within an Organization
Chapter 6: Integrating Functions: Converging Departments within an Organization
Chapter 7: Converging Creativity and Productivity: From Idea Generation to Capital Optimization
Chapter 8: Creativity and the Balance Sheet: Securing Funding for Imaginative Capabilities
Chapter 9: Converging Innovation and Improvement: Solution-Centric Approach for Higher Profit Margin
Chapter 10: Converging Leadership and Management: Maintaining Values and Increasing Market Value
Chapter 11: Finding and Seizing Opportunities: From Business Outlook to Marketing Architecture
Chapter 12: Building Omni Capabilities: From Preparation to Execution
Chapter 13: Securing Future Trajectory: From Balance Sheet to Market Value
Chapter 14: Uniting Marketing and Finance: From Separation to Integration
Chapter 15: Technology for Humanity: High Tech, Higher Touch
Chapter 16: Technology and Stakeholders: Leveraging Tools to Increase Value
Chapter 17: The Post-Operational Excellence: Balancing Rigidity and Flexibility
Epilogue: Visioning the Next Curve
Appendix A: Punokawan and Pandava: The Indonesian Mythic Symbols of CI-EL and PI-PM in the Omnihouse Model
Index
